Webinars, webcasts, or virtual events…whatever you want to call them, they are all a lot of work!
In this comprehensive webinar checklist, we look at all the key steps needed to make your life easier in running a successful online event.
Checklist For Pre-Webinar Preparations
- Planning A Successful Webinar (Preferably 8 weeks prior)
- Pick a date (mid-week tends to do the best for webinar times)
- Clarify your target audience (Are you mainly targeting your current clients or prospects?)
- What stage of the funnel is the webinar content? (eg bottom of the funnel product demonstration).
- Decide on your webinar goals (eg 50 registrations, 20 attendees, 5 new meetings booked, 2 SQO, 1 Closed Won)
- Plan who the webinar panelist(s) will be (if needed – adds some complexity)
- If you haven’t already, decide which webinar platform you want to use (eg Zoom Webinars, Goldcast, On24, Hopin, GotoWebinar, Welcome, Brella)
- Decide on the length of the webinar (30 minutes to 1 hour is the standard).
- Confirm the time you want to broadcast. (11am, 1pm or 2pm in your audience’s time zone is a safe bet.)
- Decide if you will allow time for Q&A or not, and if you do, then prepare questions for the webinar Q&A.
- Promoting Your Webinar (Preferably 5 weeks prior)
- Create a landing page to capture registrations. Here are some things to include on your landing page:
- Spend time thinking about your title
- Create a short and succinct description of the event
- (optional) Add a Hashtag. This is more common with one-off Summits.
- Create a Registration Form. Best practice is to limit the amount of fields so as not to add too much friction to the signup process
- Write out the speaker details and bios
- If applicable, add sponsor logos
- Build a Thank you page, which allows an attendee to add the event to a calendar.
- Have an automated email go out after registration with the calendar details (some webinar platforms have this as an automatic function, or you can customize your own one).
- Create a landing page to capture registrations. Here are some things to include on your landing page:
