Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. With COVID-19 disrupting the event landscape, they are most important than ever. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads and by repurposing your webinar, you give your audience multiple ways to consume the content in a format they like.
Why Should You Repurpose Your Webinar?
Not everyone wants to sit through a 45-minute webinar, so by reformatting the video and audio assets, you can present the content that you want your followers to know about in a more digestible manner.
As a performance marketer, most importantly by repurposing your webinar you can drive your key metrics. With your new video assets, audio assets and more, you can reach a larger audience, drive awareness, traffic, and new leads.
Too many high-quality webinars sit behind a lead-capture landing page, with little to no engagement, after the virtual event has taken place. With all the effort put into bringing speakers together, building out unique content and hosting a livestream hoping that the technology won’t break — it’s simply a waste if marketers don’t take advantage of the work they have done.
What Webinars Should Your Repurpose?
When repurposing webinars there are two types to keep in mind. There’s the webinars that have just been published, and there’s the webinars that have been sitting (untouched) in your website library, or google drive, for months.
The former, are fresh in people’s minds and it is pertinent to post updates as soon as possible. So, repurposing your webinar recordings right after you stop the record button is something you should be getting into a routine of doing. More to follow in this post on how exactly to repurpose your webinar.
The latter, the evergreen webinars, can be revisited and prioritized. One way to decide which webinars to start with, is by popularity. If you had 300 registrants for a webinar with a client, that sounds like a good starting point. If there was a another webinar you recorded which had just 50 registrants and was a time-related webinar (eg Holiday shopping tips), then you may want to hold off on that.
If you want to get more out of your webinars, to milk your webinars, you’ve come to the right place. In this post, we’ll take an extensive look into how you can repurpose your webinar content and drive results for the marketing team!
Best Ways to Repurpose Your Webinar
In this section, we will dive into all the different ways you can repurpose your webinar. Listed below are the key points:
- Create Blog Posts
- Transcribe your webinar
- Create an infographic
- Publish an eBook
- Create Audio Snippets
- Create a podcast
- Repurpose your webinar into a Slideshare
- Cut short video clips for social media
- Use webinar Qs to create polls and start discussions
- Share the on-demand version of your webinar
- Publish your webinar Q&As
- Create Micrographics
- Build an Online Course