If you are able to promote your webinar successfully, it means that you’ve won half the battle. Promotion is an essential part and there are many ways to achieve it for your company now.
In this article, I have listed the top 10 ways to promote a webinar to help you drive registrations, in the effort to help you drive sales at the bottom of the funnel.
- Linkedin Events
Social media is the most obvious distribution channel to start promoting your webinar. It’s easy, but to drive registrations a bit of work is required.
The most common channel for promotion in the B2B world is Linkedin, with Facebook, Twitter and Instagram following behind.
Before we speak about tactics for promoting on Linkedin (see #2), we are going to talk about Linkedin’s new feature, Linkedin Events.
Linkedin events allow you to create an event and publicize it through their platform. It’s a pretty simple interface, but there are some aspects to it that make it very powerful. First off, you can invite all of your connections on Linkedin!