Learn how to to add your company logo on a zoom webinar video. There’s a couple of different ways to do it. We’re going to walk through two ways that is accessible to everybody.
Learn how to resize your long form live videos really quickly and easily. Here’s the scenario: you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it. Watch this video above to learn how you can do it!
Hey, y’all Kenta here today. I’m going to teach you how to resize your long form live videos really quickly and very easily. So here’s the scenario you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it for different applications and distribution channels.
So a couple of different ways you could do this. Of course you could go the traditional route, open up Adobe Premiere and then crop it there, get it to how you like it and put it out there. But I prefer a much faster way to do it And this is a tool that I’ve been really enjoying lately because this is the case.
I create these long form video interviews, podcasts, things like this. And I want to be able to just shape and shift it easily and batch publish it. So I’m going to just walk you through a tool called Milk Video.
It looks like this. Let me get myself. Out of the way. And this is what they specifically work on, right?
Basically helping you take your webinars, your education long forms and turn them into video highlights.
So when you log in and I have an account here, it takes you to this dashboard and you just have to drop any file in here. Any zoom file. So let’s go ahead and do that. Let’s see, have lots of zoom recordings here.
Let’s do this one. So you just wait. And it will upload. And what it’ll also do while it’s uploading is it’ll also start to transcribe your project, which is really awesome. This tool specifically helps you edit through your transcriptions, which makes it really easy. So you don’t have to sit there and listen to every little bit. And this is a really helpful way of editing if you’re editing a long form. And if you need to batch things, this one.
I think, Oh yeah, this is a video of me. I was utilizing zoom and connecting with my Fuji ex T3. You can actually see the quality of the video here is way better. And that’s because instead of a webcam
or my built in camera, I’m using now, I used a muralist who she executed, which is a really wonderful camera.
So let’s say I want to take this and I, I want to basically make it shareable on YouTube or LinkedIn
or your blog posts, whatever it is. So I’m going to just highlight the parts that I want to turn into a video.
So I’m going to actually highlight the entire video. It’s pretty short. It’s only 70 seconds. I’m going to go ahead and click see, or I can just hover in the clip section here. And while I, so now it’s created a clip and I just have to go create a video. You can bypass this part and I’m going to show you how to basically size it in different ways.
So as you can see here, it’s already been sized with this canvas around it for horizontal. If you want it to be square, all you have to do is go to the brand and then just change the canvas size so you can use square here. Boom.
And it’s as easy as that, but what if you want to, your Video, sweat fits the entire thing again really easy. I’ll walk you through it. First of all, you’re going to want to crop here and then you’ll want to click square and then yeah.All you have to do is just start to fit your video in. To the section here. So see, you’re starting ready to get it to fit. I’m going to go ahead and make sure it stretches out the entire thing. And then again, crop it.
Where are my edges here? Let’s see. So let’s see what it actually wants it to be. You could actually also just go here to the right and say 500 by 500, actually. That’s the way I should have done it. And then just stretch it out. Okay.
Perfect. Now it’s centered. I liked that. I also liked that it has a little border around it. That’s all great fits my t-shirt here. Okay. So where did the capturing go? Okay. The caption basically is still there. Let’s see. I just have to, there we go. So what was happening was the layers.
You see how the layers I had to make sure the caption layers on top. So that’s it. Actually. Now you have a resize Video that is square. Okay. Okay. What’s up? This is a little bit of an experiment. Perfect. Okay. So let me show you another way.
So if that’s all you wanted to see, that’s how you do it with this tool. It’s really fast. So again, instead of sizing it. Next time you can just go 700 by 700 and that actually does that perfect square for you. But let’s say you wanted to do landscape. What I would do is I think for 10 90 by 10 80, I think maybe that stops at 10 80 by night. Oh, you know what it is? It’s 1920. There you go. But 10 80. Okay.
So this is like a typical and then you can just go to fit here. You can go here and you can actually also make sure that we size it down. Okay. We’re getting there, everybody. Okay, here we go. And let’s change the height. So it’s a little bit more close to the crop. That was the problem.
Here you go. So you can just size it here, just like how you want it, which is really nice. Okay. So let’s say I like that. Now it’s in the center. Maybe bring it down a little bit. I want my text to be in
the center down here. Actually, you know what, and also let’s make the color of the feel a little different.
So let’s I’m going to make it pink and then this is going to be like let’s do it like that color. I’m like a white. Okay. So now when I play it, Hey, what’s up? This is a little bit of an experiment for me. It looks like that. Okay, cool.
So that’s how I would basically use this tool to crop it down, crop it into. Again, just let’s review here. You were going to go over it a brand, and then you have these two canvas options, either a
landscape at the typical 1200, 600 or a square, which is 700 by 700.
And then if you want the actual video itself to fit into the thing all you have to do is mimic it. So I think it was 1200 by 600, yeah, something like that. So that’s how to easily just edit it. And so there’s a lot of custom controls here, so it’s lot as soon as you get used to how everything works,
it’s this user flow is really fast. Okay.
So once you have everything to your liking, you’re just gonna come up here to save and share. It’s going to take about a minute export and they’ll email you when they are ready. So you don’t have to sit around and wait, when they do. I finally have everything Ready to download.
You’re going to come over to the download section here. There’ll be a link and I’ll shoot you straight to that video. And then you can see here all the other projects that I’ve created in the past. So I’ll show you an example of this video I had done right before this, and I can just go download. And then double click Save Video As and that’s it for this video.
All right. So yeah. Good luck and hope. This is helpful. Cheers.
Today, we walk you through how to add captions to your LinkedIn stories. We’ve shown you how to add subtitles to videos, now we are looking at captions specifically on Linkedin stories.
First of all, what the heck are LinkedIn stories? LinkedIn stories are relatively new. It’s exactly like Instagram stories!
Transcript Automatically Generated via Milk:
Hey, what’s up, everybody Kenta here. And today, I want to walk you through how to add captions to your LinkedIn stories.
First of all, what the heck are LinkedIn stories? LinkedIn stories are relatively new. It’s exactly like Instagram stories where when you go onto your LinkedIn profile on Mobile. And you’ll see my mobile here reflected on the screen here, you can see right here at the very top your stories and the way to create stories is if you’re familiar with something like Instagram stories or TikTok or Snapchat, it’s quite simple. You just click your icon where the plus is, and then it brings up your camera. From here. You just make a little story for yourself.
I use this as an opportunity to give people behind the scenes of your company, or maybe even promote a webinar that is coming up. So maybe I’ll do something like that.
Hey – what’s up, everybody, I’m making a video with Milk and there’s going to be some cool content coming out. So make sure that you follow the YouTube channel and make sure that you’re checking in with LinkedIn. So it’s as easy as that.
And once I have that, of course, I can just go into share stories or I come here and tap far, and I can add some level of captions. Check me out on Milk Video, YouTube, something like that.
You can style it, how you want, and then you could also add stickers.
Mentions enabled location, things like that, a little stickers to make it a little bit more interesting, but the thing that’s missing here of course is captions. And maybe that’s something that you want to leverage because when people are checking out your stories at work or in transit, they might always be listening.
So you might already be familiar with the power of having engaging captions, right? If I were to just go ahead and do this, I just share a story and I’ve done that and it’ll come out. And as you can notice, not a lot of people in my personal network are using stories. I’ve seen people like Gary V and some other kind of more well-known personal brands and CEOs do it. So I do think this is a massive opportunity for a lot of us to get on it just because there’s that real estate That is up there that nobody is using.
So if you are one of the few people that are using it right now, you’re going to get a lot of leverage in terms of attention. So let’s get back to captioning. So how do we then go and caption our LinkedIn stories?
In this case, we can’t do it directly in the app. So the first thing to do then is to, of course, create a video on your phone. So let me just plug myself out here so I can do that.
I’m gonna make a video here right on my phone, just with my camera quick
Video, let’s say something like, oops.
Hey, everybody. Check me out on Milk Video. I’m working with them to help share some tips on how to caption and create beautiful online content for your business.
So once I have that video on my phone, I’m just going to go ahead and airdrop it over to myself. Here we are. Okay. So once I have the video here right here on my desktop, I am going to go to a tool called Milk Video.
So Milk is a really great tool in helping automatically caption any video. But specifically there are folks around webinars, online training, and I’m going to show you exactly why they’re so good at what they do. Let me make myself small here.
So first thing, once you have an account and you open up as they bring you out to this dashboard here, and then from here, I’m just going to drag and drop my video.
It’ll upload. And in the process of uploading the video, it’s going to take a little bit of time to also transcribe and I’ll show you here.
So my file is uploaded and it’s going to actually transcribe automatically. What I said in the video, which is perfect because we want to actually take that and create captions.
All right. So now the captions have shown up here. And as you can see, as I scroll over, it shows you exactly which part of the video I’m going to be able to turn into a clip.
And this is really cool because you can just grab the part that you want to actually use as the clip through the actual text. So I’m going to go ahead and click the see or clip section here.
And what you’ll notice is on the left side, where I have clipped that video. I’m going to go ahead and create a video preview and download.
And then it’s going to take me over here to my Canvas area. And as you can see here, I have a vertical video which I’m going to want to actually have vertical because it is for LinkedIn stories.
So in order to edit all of this, I’m going to first come over with a brand. Then I’m going to click over here and I’m going to adjust the width and the height.
So for LinkedIn, it’s actually going to be 10 80 to 1920. So that’s the vertical ratio that we want. So I’m going to go ahead and grab my text.
I’m going to put it down here. This is the caption that we talked about.
I’m going to, of course, want to make this a little bit bigger. You can adjust how you want it to look there. You can even adjust the Text font, if you want. So maybe I’ll do something like that.
And then of course I have the video here that I need to get to fit.
So how do I do that? I can actually just go ahead and click that and do the same thing 10 80 by 1920.
So if you want your video to actually, take on the whole screen, the whole width of the canvas, I would just. Do it this way.
And then we of course want to make sure that the captions are on top, so you can come over to the layers and just make sure that the caption layer is on top right now. You can see that it’s actually quite hard to see the caption here. So if you want it to change the colors you could.
So “inactive fill” is the color that it is when it’s not in highlight and then active fill is what it is when it is in highlight.So if you wanted to keep it white, you could do that.If you want it to make it bright red, as I often do in these videos, you could do that. Boom. Milk Video. I’m working with them to share, and that’s it.
So now I have a Video is quite easy. I just took it from my phone, put it into the Milk Video, added captions really quickly adjusted it Styled it. However I wanted to.
And look, if you want it to even go a bit crazier and add a logo here, you could just go to upload media and you can literally add any image or extra a video on top of it. So I actually have An image here.
That’s the face of me.
Ah, here we go. Let’s see which one is that? There we go. So I just go insert canvas. That’s a logo for Milk Video that I had actually pulled a while ago. So if I wanted to even add this as a custom sticker for my LinkedIn video, I could do that.And now it’ll look something like this. “Hey, everybody, check me out on Milk Video.” Check that out. That’s pretty fun.
So once this is already good and go, you can go to save and share. It’ll say export times about a minute. Everything’s good here. And then it’ll send you an email so you don’t need to sit around and wait for it to export and download.
Just go ahead and start exporting. It’ll show you that it’s exporting. And of course, again, it’ll email you when it’s done. Once it’s all done and ready, you’re going to come over here to downloads.
And you’re going to basically see right now that this hasn’t downloaded quite yet, or isn’t ready to download quite yet, but once it’s ready,
it’s going to show up a little bit like this.
So let’s wait for it to be fully ready and then we’ll move forward. All right. So now everything is good to go. I’m going to come over, back into downloads.
I’m going to click on this footage. I’m going to go ahead and click download, and then depending on your browser, it might download right away or it’s going to. Create a new tab.
So it’s easy to just go here and “save video as” as a, and then I’m going to save it onto my desktop here. Save nice and easy. All right. So from here, I’m going to go back to my desktop.
And again, now I have this. Stories that I can put on LinkedIn. Honestly, I could also put it to Instagram videos, wherever else I knew I want to put it. From here, I’m just going to send it back to my phone.
So then I can upload it onto LinkedIn and I’ll show you how to do that as well. Okay. So I’m back here on my phone. I’m going to go to LinkedIn. Let’s go back to my home. Oh, you can see.
Actually, while I was making this video, TNW posted a story. So I’m going to go back to plus here to tell stories. And then from here, I’m going to click a new story and instead of creating a story directly from my phone, what I’m going to do is I’m going to come to the left side here and click.
To get videos that are already stored into my phone. You can see this top one to the left is the one that I had created earlier with the captions and everything like that.
From here all I have to do now is just share stories. And that’s it. So that’s how I would personally take a video and create a LinkedIn story with captions. Again, let’s do a recap.
Take a video on your phone, whether it’s an iPhone or an Android phone, whatever. Put it back into the computer. Get on Milk Video, quickly, edit the video. And then just export it back.
Onto your phone and then go to the images that you’ve saved on your phone and you can just upload directly from there onto your story. And that’s it. So now I have my phone.
It’s so many me on here right now, but now I have my caption video on LinkedIn stories so good luck If you have any other questions.
So, you’ve hosted a webinar to connect with your audience and develop your sales funnel – now what? The goal is to turn those webinar attendees into customers, and the best way to do that is to have a solid strategy for email follow-up.
Here are some tips to help you start converting those viewers into paying customers!
Choose the Right Subject Line
There is a good chance that your audience is already inundated with emails in their inbox, so choosing the right subject line is important to help you stand out.
Do your best to personalize the subject line and use a direct tone of voice. This will help catch their attention and appear less like an auto-generated follow-up email.
Try something like this:
- [First Name], thanks for joining our webinar, here are some bonus resources
- [First Name], here’s a link to a webinar recording for you
- [First Name], how did you like our webinar about [subject]?
Using this type of language will show that there is a real human behind the messaging and encourage them to open up the email. Similarly, it’ll keep your messages from ending up in the spam folder!
Once you’ve chosen the subject line, it’s time to move on to the wording inside of the email. When you connect with people who viewed the webinar, you want to strike while your content is still relevant and fresh in their minds.
Always send them recap materials, bonus resources, and a link to the webinar recording and clips. Remember to keep your emails short and to the point, though. People will simply move on to the next email if they open yours up and see paragraphs of text!
Like with the subject lines, use a direct voice and friendly tone. Thank them for attending your webinar, provide them with the resources you promised, and ask for a response.
Whether you ask for feedback, availability to answer any questions, or to set up a 1-on-1 meeting, the idea is to get them to respond and engage with your brand.
In other words, getting this follow-up message right is essential for moving your prospects through the webinar sales funnel!
Consider using one of these three templates to boost your success rate after your event:
Thanks for attending our webinar yesterday – we hope that you learned something new and found it helpful!
Do you have 15 minutes this Tuesday for a quick call? I’d love to connect with you to discuss how you can implement the ideas we discussed.
P.S. If you want to watch the webinar again, here is a recording: [LINK]
Hope you enjoyed the webinar yesterday.
I am reaching out to see if you’d like to chat about how to put what you learned into action. How does a quick call next week sound?
By the way, if you want to re-watch the webinar, here is the link: [LINK]
Looking forward to talking to you soon!
Thank you for attending our recent webinar!
As promised, here are the follow-up materials we discussed:
- Link to Webinar Recording
- Bonus Resources
If you have any questions or want to dive deeper into the topics we covered, just reply to this email, and we can schedule a 1-on-1 meeting this week.
Thanks again and see you soon!
How Do you Reach Out to Those that Didn’t Attend?
While it might seem obvious that you need to send a follow-up email to everyone who attended, make sure that you don’t neglect those who registered but couldn’t make the event.
They likely registered because they were interested in learning about the topics that were going to be discussed, don’t write them off just because they didn’t attend! Something could have come up in their schedule, or perhaps they simply forgot.
Sending them a follow-up email reminds them why they were interested in connecting with you in the 1st place, and if you give them enough attention you increase your chances of eventually converting them into a customer.
So, what should your message look like for people that didn’t show up to the webinars?
Start by acknowledging that they didn’t attend and give them a link to a recording so they can watch it on their own time. Consider inviting them to another webinar and offer additional materials that relate to the topic of the meeting. You can even ask for a 1-on-1 meeting at a time that’s convenient for them!
Check out these templates for following up with absentees:
Sorry that we missed you at our webinar yesterday!
No need to worry, though – you can watch the recording anytime here: [LINK]
We’re hosting another webinar on this topic next week, on [DATE & TIME]. This time we will be covering how to [QUICKLY DISCUSS TOPIC].
Let me know if you’re interested in attending, and we will reserve you a spot!
Looking forward to connecting soon.
Thanks for your interest in our webinar – we’re sorry you were unable to attend!
We know life gets busy, so here is a link to the webinar recording that you can watch at your convenience: [LINK]
We are also having another webinar next week on [DATE & TIME] – click here to RSVP. Hope to see you there!
P.S. If you have any questions about the topics discussed, shoot me an email, and we can set up a 1-on-1 meeting to discuss.
Have a great day.
Use These Templates to Increase your Webinar ROI
Getting your follow-up strategy right will make a significant difference in your webinar ROI. Hopefully, these templates and ideas give you a place to start. It’s always easier when you can add some level of automation to the process!
With this information, you should be able to increase your webinar registrations and attendance rate. It should also allow you to drive conversations after the fact!
Learn how you can take a long form piece of content and make it evergreen. Turn webinars, live streams, or online trainings into reusable nuggets!
Transcript of the video:
Hey, how’s it going everybody? Kenta T. Naoi here today.
I wanted to show you how you can take a long form piece of content. Something like a webinar or something live and recorded. Online training a video interview that you did on zoom, things like this and teach you how to basically take those long form pieces of content and then chunk it up so that you can turn out a lot of micro or shorter forms of evergreen content.
So if you’re taking, try to look for something that is going to help you take something long form to short form evergreen content. Cause you got those nuggets of great information in those pieces of videos, then this video is for you. Now, when I was scrolling through LinkedIn, I saw a perfect example. So I wanted to show you what I’m going to show you how to create today, which is a video a little bit like this. So you see this I don’t know who this is this guy is doing a video about public speaking. I think he is a CEO at Kitson consultancy. I don’t, I don’t know, but basically he wants to share a little bit about some information that he thinks is going to be helpful for his audience.
So you made a clip like this. So this format is very common. You’ll see this a lot. So you got the horizontal video, you got the kind of header at the top that is going to catch your attention.
And then of course you got the captions on the bottom, which is super, super helpful to increase engagement because not everybody’s going to be listening at work or in transit or whatever that may be. So I’m going to show you how to make something like this from a longer video.
The video tool I’m going to use today is called a Milk Video. And the reason why I’m using this is I typically prefer these kinds of dashboard, video video editing systems over something like Adobe premiere when it comes to quickly taking something that is already a computer based
like something that’s already, cloud-based like zoom videos or something like this, and then effectively turns out a bunch of pieces of content when you put it into Adobe Premiere. And I’m speaking as a video editor.
Then, trust me, it takes a little bit longer because you actually have to go in and listen and clip everything out. I’m going to show you why Milk Video is specifically really easy to use.
So when you sign up for Milk Video, this is what the website looks like. MilkVideo.com You’re going to come into this dashboard. And the cool thing about Milk Video and I’ll show you in a second is they allow you to edit based on the transcription itself. And you’re going to want to do that again because it’s way easier to actually just read through your transcription rather than having to sit there and listen, and remember, Oh yeah. At what point of the conversation did we say this?
That is the part that you know that we want to clip as evergreen content. So really easy.
First you’re going to have to take a video clip.
So this is a clip I did with a friend. We were, we were basically, I was interviewing him about self-employed taxes. So I’m going to drag that in here. And just give it a second. It’s going to upload and transcribe everything. So I did that earlier.
So actually, do you already have a clip here as you can see here is the transcription of the entire call. And all I have to do here is again, instead of having to say here and like try to listen.
Oh, which part was, did he say that I can actually just quickly skim. So I’m going to quickly skim. Let’s see. Hmm. So let’s see, he says here, just make sure that you make those purchases and it’s completed. So I don’t know what he’s talking about here, but I’m going to, I’m going to clip that.
So click see the clip and once you’ve clicked it, you’re going to see on the left notice on the left hand side. You are basically going to start getting piling up a bunch of your clips. So again, if you want to just sit down once and clip out a bunch of micro pieces of content, evergreen pieces of content for you from a long form, this tool is so, so great. I’m just going to go through and like, let’s say there’s like another piece of thing right here. So I go, wow. Okay. Wow. That blows my mind.
He was educating me about Roth IRA, things like that. So I’m going to highlight that. I want to turn that into an evergreen piece of content. So again, click see that’s going to
clip it and I just keep doing that. You see, see how easy it is. So maybe there’s like another piece I want to clip here. And just clip that again. So now once you start to pile up a bunch of these clips and just go through your long form content and just start to cut these out. You’re going to have a bunch of clips decide, and you’re going to want to turn them into videos.
Of course. Right?
So you hover over, you’re going to create, create as video feel free to bypass this part.
It’s going to basically give you a little preview of what you can do.
And ultimately when you click ready to go, it’s going to take you to the editor now, depending on what you want the size of your video to be, maybe you want it to be horizontal for YouTube, or maybe you want it to be square because you want to put it out on another, you know, social media platforms that are more vertical or square oriented. So if that’s the case, you’re going to come over here and you click the brand and just easily resize by choosing landscape, which is what it’s in now or square.
It’s his you can also choose to do custom with, if you wanted to, like, let’s say 1280 by 1920.
That gets you a vertical format if you need something for
vertical, but again, I’m just going to do square for now. I’m going to grab my text here and I’m going to show you how to make a piece of content.
Like we just saw. So what I’m going to do is I’m going to elongate that. Cause I think that’s what it was. I’m going to crop it. Okay. Crop it. So it’s just this part.
Yup. There we go. Yeah, there we go. So now it’s a little bit nicer, right? Okay. Then I’m going to put the clip on the bottom here when, I mean clip, I mean the caption so they can read it. And then at the top I add text, a title. So the title for this one is going to be something like get your taxes done. Or how about a big tax tip? That’s a big, big catcher.
So put that on there at the top and boom, that’s it. Right. So that’s a kind of, exactly what we’re wanting to do. I mean, again, this is linear, and horizontal. I mean but we got the top techs, you got the bottom and you got the video and it was super, super fast to do that. Right. Only took me a matter of minutes.
And from here, I can either go through the themes and actually try to change the, you know, the different colors that I like. Or if you want to use custom colors, let’s say you are a brand, your color is specifically oops, that was my fault. I scrolled out of it. Give it a second. Okay.
So let’s say your brand colors are not yellow, but they are these dark blue. And then you can come here. You can change the fill color here. I’ve been, just do white.
Let’s say the fill color here is let’s say like red. Oh. Now I can be a little bit more active. Yeah. And I think, yeah, exactly. I think being active, there we go.
The video has chosen not to show that’s, I’m sure we can easily fix that. You can see here that you have the layers. Let’s see that, that, that, that okay. So if something weird, like this happens really easy to fix, it was my fault. Actually let’s re just reset it. Reset. Reset it. Do. You can open your layer. I’m actually deleting that video layer. And then I’m actually gonna re add the video here. There we go.
And again, I’m just gonna easily crop it in and done. Okay. Cool. I like that. So from here on, I’m going to click save and share. It’s going to show me the dimensions. It’s going to show me the quality and tell me about the export time of one minute. Start to export.
So that’s it pretty much the next step is you’re going to want to download it. So if you come to the download section to the left, it’s going to show you that right now it’s processing, exporting your video.
It should also send you an email letting you know, once something is done. So you don’t have to always kind of sit and wait, but when you’re ready to download you, just come to the side section over here. And then you’re gonna click over to the video.
I’ll show you with another video I’ve made before.
So this is a video I had made earlier than you just clicked download from here. And then either depending on the browser that you’re using, it might just download right away. Or it’ll kind of take you to one of these sections and then you just save video as it’s as easy as that. So hopefully that’s helpful and that’s it.
A really easy way to basically take long form pieces of content through a live or webinar or a video podcast or whatever that is, and basically take that hour long piece of content and just cap, just chunk it up into a bunch of nice shareable, evergreen pieces of content for your marketing and all right. Good luck everyone.
Webinars are a great way to connect with your clients and prospective customers. This guide will teach you the best practices for following up on webinars so that you can improve your email outreach efforts and boost your bottom line!
The Importance of Follow Up
Before we get into the specifics, it’s essential the importance of having an effective follow-up process.
Leads generated through webinars take a lot longer to go through the buying cycle, so it’s important to have consistent outreach to move them along. It’s possible that some of them might never become a customer, but your job is to reach out to them after your webinar to encourage them to interact with your brand and eventually convert into a paying customer.
In other words, webinar follow-up is the best way to book meetings and interact with prospects after an event!
How to Segment your Audience
The first thing you need to do as you prepare your follow-up strategy is to segment your audience. There’s going to be a group of people who attended and another that did not, but it’s valuable to reach out to both of these segments.
However, the messaging and outreach style you use will be different depending on whether they attended the webinar or not! You will also need to identify high-value opportunities within those groups of individuals.
For example, you may have learned that someone who asks a question during your presentation is more likely to set a meeting with you afterward. Prioritize these individuals, And give them more tailored follow-up like a personal phone call!
You can also consider any other information you have about the attendees to determine how likely they are to make a purchase. Focusing on those with higher lead rates can help you improve conversion and make the most out of your marketing dollars.
For lower-priority leads, you can use more passive outreach like emails and periodic messages to monitor their interest levels.
What Methods Should You Use?
There are many ways that you can follow up with someone after a webinar, including email, LinkedIn, and phone calls. There is no right or wrong way to structure this – and having a multi-touch strategy can actually work in your favor.
For those high-priority leads, consider a quality touchpoint like a phone call. This will show them that they matter and allow you to personalize your conversation more effectively.
An email will likely suffice for the individuals that didn’t attend the webinar since that will give you a chance to send them the link to the archived version.
The best practice is to integrate outbound calls with personalized emails and other direct messages!
Choosing the Right Timeline
Reaching out to those who did – and did not – attend your webinar in a timely matter is essential to success. You want to wait at least 24 hours so that it doesn’t appear too automated or pushy, but time is of the essence!
The day after your webinar, you should have a recorded version of the event available to send out as part of your outreach. Remember that these individuals are likely attending many meetings throughout the week, and you don’t want them to forget about the information you gave them.
By following up while the experience is still fresh in their minds, you have a better chance of engaging with them, gathering feedback, and setting a meeting.
Similarly, sometimes people will register for a webinar and then forget to attend. Contacting them the day after the meeting will not only remind them about your brand but will also give them an opportunity to review the content.
Crafting your Message
So, now that you’ve segmented your audience, selected your outreach method, and identified the appropriate timeline, it’s time to craft the messaging!
When you choose the wording for an email follow-up, try to keep the call to action subtle. Blasting the email with ‘buy now’ or ‘sign up today’ will work against you – just because they attended your webinar (or registered) does not mean that there required to make a purchase.
Instead, the tone should be appreciative and helpful. Thank them for their interest in your webinar and give them an opportunity to ask any questions they might have.
Try to personalize the email beyond just the first name. Everyone knows you can use a bot to populate that field, so use your targeting strategies to customize it a bit more. This will resonate with your audience and encourage them to engage.
If you’re still not sure what to write in the follow-up message, simply send them to a landing page that shows key video highlights of the webinar. Milk Video can help you set this up so that you can easily display the most impactful parts of your webinar!
Always include access to the full recording and slides as well – the goal is to give your audience as many resources as possible.
If you’d like to dive more into the best methods for following up on a webinar, sign up to our event.
One of the most important aspects of marketing is showing up where your target audience is.
This means keeping on top of the latest trends and including them as part of your strategy.
To make things slightly more difficult – these trends are always changing in line with new technology and the ever-changing world of what’s popular.
So much so, it can be difficult to keep up.
What worked for you a year ago might not work at all if you tried it again today.
This is why as marketers it is so important to plan your strategy according to what’s popular right now while keeping an eye on what’s upcoming.
What strategies are working in 2021?
We are living in a world that is more digitally focused than ever before.
It has become trickier than ever to build what feels like genuine human connections, especially when you can’t put a face to a brand.
It’s no wonder then why event marketing has stood the test of time. It is an opportunity for customers to get to know you and what you have to offer in a more personal way.
Throughout 2020, virtual event marketing provided itself to be an incredibly useful and enjoyable alternative to in-person events for both marketers and businesses alike.
When traditional in-person events like conferences, roadshows, and expos were put on hold for the foreseeable – it forced the world to adapt and take these events online.
And it’s worked really well.
So well in fact that it seems likely virtual event-marketing (or at least a hybrid version) will continue post-pandemic.
Virtual events are cheaper and easier to put together. Recording the event also means more people can enjoy than ever if they couldn’t make the live event.
The value of holding virtual events is also in the ability to capture metrics and data which can be analyzed for performance. These are figures that wouldn’t have previously been available and can be used in improving your events going forward.
This research by Merit concluded that Millennial B2B decision-makers rate video content as their most preferred channel to research B2B products and services.
The power of video is demonstrated by its stick-ability.
It’s been around forever, but more people than ever are using the medium of video for communication.
During the lockdown period, it has proved to be the easiest (in some ways the only) means of face-to-face communication.
Video is everywhere and the advancements in technology make it more powerful and accessible than ever.
People love to digest information in video form rather than reading their way through long blog posts or articles.
Why spend your time searching for the information you need when you could watch a video that tells you everything you need to know in a couple of minutes?
Things to include in your video marketing strategy are:
- Adverts – Get those creative juices flowing with some advertising videos. Not only are adverts informational, they can also be entertaining and memorable to customers.
- How-to-videos – This helps B2B customers see how the product they are considering buying will work for them in practice before they buy. It allows you to demonstrate your information in an easy-to-understand format for your business customers.
- Video testimonials – using video testimonials made by customers helps to bring a level of trust and credibility to your brand to other potential customers.
- Webinar clips – with webinars, you can use the recording and break it down to share the best clips with your audience. This means that while you might not get thousands of people all joining you live at the time; your audience can enjoy and digest the best bits of your webinar in their own time. If you’re interested in learning more about this, it’s what we do here at Milk Video and we’d love to learn from you what you’re looking for.
It is tempting to think of live chat as just one of those “bots” that pops up at the bottom of the screen asking you if you need any help.
The truth is – people and businesses love the instant reply they get in solving any questions or complaints they have.
There is so much more you can do with a live chat feature.
It will take a little work, but there are some great ways to figure out who to best use your live chat software to convert more visitors into sales. For example, you can install live chat on the most important pages of your website, such as at the cart and checkout section.
Word of Mouth
No matter what year we are in, the power of word of mouth can never be underestimated.
This is especially important when your business is new and you’re trying to build your brand reputation.
It’s important to make sure you show those who recommend you to others how valuable they are to you and how much you appreciate them. You can do this through referral incentive programs and discounts.
Email marketing is still very much alive and kicking.
Why? Because it works. 93% of B2B marketers use email.
It is important to have an email list for your business as this helps to build relationships with your customers and generate sales.
Following on from this, personalization of your email marketing is key to getting good results from your customers.
47% of email recipients will choose whether or not to open your email based on the subject line.
Something as simple as addressing your customers by their name can make a huge difference.
It’s not a new concept but it is one that still works. Many large enterprises use paid ads alongside content marketing in their strategy.
The benefit of paid ads and pay-per-click campaigns is that you can get your content and brand out there in front of new, targeted audiences all the time.
While SEO will help you, in the long run, to get organic traffic over to your website, it takes time to make it work.
Paid Ads on the other hand can help you bring in new leads quickly while jumping to the top of the queue in the search rankings.
This is a great way to supplement your other forms of marketing.
This ties in well with video marketing.
It allows your audience to digest and consume your information through an audio medium that is easy for them to listen to in their own time.
Podcasts can also help your B2B customers get to know you and develop a deeper connection with your brand. It helps your customers to see you as people rather than just a business.
It doesn’t need to be the best, Spielberg-directed piece. If you have something worth saying, say it.
The best thing about podcasts is that they are relatively cheap to make and free to put up on podcast networks.
Statistics show that there are over 850,000 active podcasts and 30 million podcast episodes – there’s still plenty of space for you.
In addition to podcasts, you can create audiograms from the recordings. Here’s a tutorial on how to create an audiogram with Milk Video.
There are over 706 million people and 55 million businesses on LinkedIn with member engagement proving to be stronger than ever.
LinkedIn has been rated the number 1 most trusted social media platform, with 96% of B2B marketers using LinkedIn to distribute content and 80% of B2B marketers choose to put content on LinkedIn rather than other paid advertising.
LinkedIn is a platform for professionals to connect with businesses and other professionals.
It makes sense to include it in your marketing strategy because…it works. Businesses trust the platform and use it to do business.
Since the pandemic hit, LinkedIn also now offers a live streaming feature – Linkedin Live – that allows brands to speak directly with customers.
Putting Customer Experience At The Heart Of Everything
Whatever marketing strategy you use, you need to have the customer in mind throughout the whole process.
Valuing your customer is never going to lose its importance. Even in B2B marketing, you’re still dealing with people on the other end of your campaign.
This is why it is so important to keep up with new trends and keep stock of what’s working and what isn’t to make sure you’re doing the best by your audience.
For example, those businesses that have not transformed the way they work throughout the pandemic have not survived.
This is the importance of using innovation and creating customer-centric experiences that serve your audience.
Customer experience is the trend that will never go out of fashion.
In this video, we walk through the ways you can use Milk Video to turn longform Zoom webinars and videos to turn it into evergreen content.
We recently held a webinar where we discussed different ways to repurpose your valuable webinar content.
Here’s some of the quick highlights, with video clips, slides and the full recording below.
How to Followup on Webinars
Turning Webinars into Images
Slides on 10 ways to repurpose your webinar