10 Strategies for Driving Engagement on Your Webinar
Let’s face it – everyone is hosting virtual events and webinars right now. A week doesn’t go by where we’re not invited to 5+ different events, and this makes one thing clear for all event and field marketers: the traditional webinar format just isn’t cutting it anymore. So how do you keep your event schedule full while still providing engaging experiences for your audience? How do you drive webinar engagement to make the most of the event you have spent so much time preparing?
Read on to find out our 10 strategies for driving webinar engagement:
Create a landing page to capture registrations. Here are some things to include on your landing page:
Spend time thinking about your title
Create a short and succinct description of the event
(optional) Add a Hashtag. This is more common with one-off Summits.
Create a Registration Form. Best practice is to limit the amount of fields so as not to add too much friction to the signup process
Write out the speaker details and bios
If applicable, add sponsor logos
Build a Thank you page, which allows an attendee to add the event to a calendar.
Have an automated email go out after registration with the calendar details (some webinar platforms have this as an automatic function, or you can customize your own one).
An image used to promote LingoLive’s webinar on Linkedin.
