We recently held an online event where we shared best practices on how to follow up after your webinar and drive sales and growth for your business. Check out the slides, video highlights, full recording and transcript below.
Learn how to to add your company logo on a zoom webinar video. There’s a couple of different ways to do it. We’re going to walk through two ways that is accessible to everybody.
Learn how to resize your long form live videos really quickly and easily. Here’s the scenario: you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it. Watch this video above to learn how you can do it!
Hey, y’all Kenta here today. I’m going to teach you how to resize your long form live videos
really quickly and very easily. So here’s the scenario you just finished a wonderful zoom webinar
or a customer interview, or some sort of long form video interaction. And you want to be able to resize it For different applications and distribution channels.
So a couple of different ways you could do this. Of course you could go the traditional route, open up Adobe Premiere and then crop it there, get it to how you like it and put it out there. But I prefer a much faster way to do it And this is a tool that I’ve been really enjoying lately because this is the case.
I create these long form video interviews, podcasts, things like this. And I want to be able to just shape and shift it easily and batch publish it. So I’m going to just walk you through a tool Called Milk Video Milk.Video.
It looks like this. Let me get myself. Out of the way. And this is what they specifically work on, right?
Basically helping you take your webinars, your education long forms and turn them into video highlights.
So when you log in and I have an account here, it takes you to this dashboard and you just have to drop any file in here. Any zoom file. So let’s go ahead and do that. Let’s see, have lots of
zoom recordings here.
Let’s do this one. So you just wait. And it will upload. And what it’ll also do while it’s uploading is it’ll also start to transcribe your project, which is really awesome. This tool specifically helps you edit through your transcriptions, which makes it really easy. So you don’t have to sit there and listen to every little bit. And this is a really helpful way of editing if you’re editing a long form. And if you need to batch things, this one.
I think, Oh yeah, this is a video of me. I was utilizing zoom and connecting with my Fuji ex T3. You can actually see the quality of the video here is way better. And that’s because instead of a webcam
or my built in camera, I’m using now, I used a muralist who she executed, which is a really wonderful camera.
So let’s say I want to take this and I, I want to basically make it shareable on YouTube or LinkedIn
or your blog posts, whatever it is. So I’m going to just highlight the parts that I want to turn into a video.
So I’m going to actually highlight the entire video. It’s pretty short. It’s only 70 seconds. I’m going to go ahead and click see, or I can just hover in the clip section here. And while I, so now it’s created a clip and I just have to go create a video. You can bypass this part and I’m going to show you how to basically size it in different ways.
So as you can see here, it’s already been sized with this canvas around it for horizontal. If you want it to be square, all you have to do is go to the brand and then just change the canvas size so you can use square here. Boom.
And it’s as easy as that, but what if you want to, your Video, sweat fits the entire thing again really easy. I’ll walk you through it. First of all, you’re going to want to crop here and then you’ll want to click square and then yeah.All you have to do is just start to fit your video in. To the section here. So see, you’re starting ready to get it to fit. I’m going to go ahead and make sure it stretches out the entire thing. And then again, crop it.
Where are my edges here? Let’s see. So let’s see what it actually wants it to be. You could actually also just go here to the right and say 500 by 500, actually. That’s the way I should have done it. And then just stretch it out. Okay.
Perfect. Now it’s centered. I liked that. I also liked that it has a little border around it. That’s all great fits my t-shirt here. Okay. So where did the capturing go? Okay. The caption basically is still there. Let’s see. I just have to, there we go. So what was happening was the layers.
You see how the layers I had to make sure the caption layers on top. So that’s it. Actually. Now you have a resize Video that is square. Okay. Okay. What’s up? This is a little bit of an experiment. Perfect. Okay. So let me show you another way.
So if that’s all you wanted to see, that’s how you do it with this tool. It’s really fast. So again, instead of sizing it. Next time you can just go 700 by 700 and that actually does that perfect square for you. But let’s say you wanted to do landscape. What I would do is I think for 10 90 by 10 80, I think maybe that stops at 10 80 by night. Oh, you know what it is? It’s 1920. There you go. But 10 80. Okay.
So this is like a typical and then you can just go to fit here. You can go here and you can actually also make sure that we size it down. Okay. We’re getting there, everybody. Okay, here we go. And let’s change the height. So it’s a little bit more close to the crop. That was the problem.
Here you go. So you can just size it here, just like how you want it, which is really nice. Okay. So let’s say I like that. Now it’s in the center. Maybe bring it down a little bit. I want my text to be in
the center down here. Actually, you know what, and also let’s make the color of the feel a little different.
So let’s I’m going to make it pink and then this is going to be like let’s do it like that color. I’m like a white. Okay. So now when I play it, Hey, what’s up? This is a little bit of an experiment for me. It looks like that. Okay, cool.
So that’s how I would basically use this tool to crop it down, crop it into. Again, just let’s review here. You were going to go over it a brand, and then you have these two canvas options, either a
landscape at the typical 1200, 600 or a square, which is 700 by 700.
And then if you want the actual video itself to fit into the thing all you have to do is mimic it. So I think it was 1200 by 600, yeah, something like that. So that’s how to easily just edit it. And so there’s a lot of custom controls here, so it’s lot as soon as you get used to how everything works,
it’s this user flow is really fast. Okay.
So once you have everything to your liking, you’re just gonna come up here to save and share. It’s going to take about a minute export and they’ll email you when they are ready. So you don’t have to sit around and wait, when they do. I finally have everything Ready to download.
You’re going to come over to the download section here. There’ll be a link and I’ll shoot you straight to that video. And then you can see here all the other projects that I’ve created in the past. So I’ll show you an example of this video I had done right before this, and I can just go download. And then double click Save Video As and that’s it for this video.
All right. So yeah. Good luck and hope. This is helpful. Cheers.
So, you’ve hosted a webinar to connect with your audience and develop your sales funnel – now what? The goal is to turn those webinar attendees into customers, and the best way to do that is to have a solid strategy for email follow-up.
Here are some tips to help you start converting those viewers into paying customers!
Choose the Right Subject Line
There is a good chance that your audience is already inundated with emails in their inbox, so choosing the right subject line is important to help you stand out.
Do your best to personalize the subject line and use a direct tone of voice. This will help catch their attention and appear less like an auto-generated follow-up email.
Try something like this:
- [First Name], thanks for joining our webinar, here are some bonus resources
- [First Name], here’s a link to a webinar recording for you
- [First Name], how did you like our webinar about [subject]?
Using this type of language will show that there is a real human behind the messaging and encourage them to open up the email. Similarly, it’ll keep your messages from ending up in the spam folder!
Once you’ve chosen the subject line, it’s time to move on to the wording inside of the email. When you connect with people who viewed the webinar, you want to strike while your content is still relevant and fresh in their minds.
Always send them recap materials, bonus resources, and a link to the webinar recording and clips. Remember to keep your emails short and to the point, though. People will simply move on to the next email if they open yours up and see paragraphs of text!
Like with the subject lines, use a direct voice and friendly tone. Thank them for attending your webinar, provide them with the resources you promised, and ask for a response.
Whether you ask for feedback, availability to answer any questions, or to set up a 1-on-1 meeting, the idea is to get them to respond and engage with your brand.
In other words, getting this follow-up message right is essential for moving your prospects through the webinar sales funnel!
Consider using one of these three templates to boost your success rate after your event:
Thanks for attending our webinar yesterday – we hope that you learned something new and found it helpful!
Do you have 15 minutes this Tuesday for a quick call? I’d love to connect with you to discuss how you can implement the ideas we discussed.
P.S. If you want to watch the webinar again, here is a recording: [LINK]
Hope you enjoyed the webinar yesterday.
I am reaching out to see if you’d like to chat about how to put what you learned into action. How does a quick call next week sound?
By the way, if you want to re-watch the webinar, here is the link: [LINK]
Looking forward to talking to you soon!
Thank you for attending our recent webinar!
As promised, here are the follow-up materials we discussed:
- Link to Webinar Recording
- Bonus Resources
If you have any questions or want to dive deeper into the topics we covered, just reply to this email, and we can schedule a 1-on-1 meeting this week.
Thanks again and see you soon!
How Do you Reach Out to Those that Didn’t Attend?
While it might seem obvious that you need to send a follow-up email to everyone who attended, make sure that you don’t neglect those who registered but couldn’t make the event.
They likely registered because they were interested in learning about the topics that were going to be discussed, don’t write them off just because they didn’t attend! Something could have come up in their schedule, or perhaps they simply forgot.
Sending them a follow-up email reminds them why they were interested in connecting with you in the 1st place, and if you give them enough attention you increase your chances of eventually converting them into a customer.
So, what should your message look like for people that didn’t show up to the webinars?
Start by acknowledging that they didn’t attend and give them a link to a recording so they can watch it on their own time. Consider inviting them to another webinar and offer additional materials that relate to the topic of the meeting. You can even ask for a 1-on-1 meeting at a time that’s convenient for them!
Check out these templates for following up with absentees:
Sorry that we missed you at our webinar yesterday!
No need to worry, though – you can watch the recording anytime here: [LINK]
We’re hosting another webinar on this topic next week, on [DATE & TIME]. This time we will be covering how to [QUICKLY DISCUSS TOPIC].
Let me know if you’re interested in attending, and we will reserve you a spot!
Looking forward to connecting soon.
Thanks for your interest in our webinar – we’re sorry you were unable to attend!
We know life gets busy, so here is a link to the webinar recording that you can watch at your convenience: [LINK]
We are also having another webinar next week on [DATE & TIME] – click here to RSVP. Hope to see you there!
P.S. If you have any questions about the topics discussed, shoot me an email, and we can set up a 1-on-1 meeting to discuss.
Have a great day.
Use These Templates to Increase your Webinar ROI
Getting your follow-up strategy right will make a significant difference in your webinar ROI. Hopefully, these templates and ideas give you a place to start. It’s always easier when you can add some level of automation to the process!
With this information, you should be able to increase your webinar registrations and attendance rate. It should also allow you to drive conversations after the fact!
In this video, we walk through the ways you can use Milk Video to turn longform Zoom webinars and videos to turn it into evergreen content.
We recently held a webinar where we discussed different ways to repurpose your valuable webinar content.
Here’s some of the quick highlights, with video clips, slides and the full recording below.
How to Followup on Webinars
Turning Webinars into Images
Slides on 10 ways to repurpose your webinar
In April, we are going to be hosting a fun session on how to repurpose your videos.
Sign up below:
In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals. Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.
Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.
According to a 2021 report by Wyzowl:
- 86% of marketers say video increased traffic to their site
- 87% say video gives them a good return on their investment
- 84% of people decided to buy a product or service after watching a video
- 85% of people would like to see more videos from brands
- People share videos twice as much as they share textual content
- Video consumption grew by 67% between 2018 and 2020
- LinkedIn is the third-largest target for video marketing
All You Need to Know About Video Specs on LinkedIn
If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:
Uploading a video to Linkedin
Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).
Here are some guidelines you need to follow to upload a video successfully:
- Aspect Ratio: 1:2.4 to 2.4:1
- Max File Size: 5GB
- Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
- Video Length: 3 seconds to 10 minutes
- Video Max Frames: 60fps.
For more information, visit LinkedIn’s help center.
Video advertisements on Linkedin
If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:
- Required Dimensions:
- Landscape Video: 640 x 360 to 1920 x 1080.
- Square Video: 360 x 360 to 1920 x 1920
- Vertical Video: 360 x 640 to 1080 x 1920
- Aspect Ratios:
- Landscape: 16:9
- Square: 1:1
- Vertical: 9:16
- Maximum File Size: 200MB
- Video Format: .MP4
- Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
- Frame Rate: Less than 30fps
Embedding a Youtube or Vimeo Video on Linkedin
If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:
- Platforms you can embed from: Vimeo and Youtube
- Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
- Length: Embedded videos can be longer than uploaded videos.
For more on how to embed a video, read this article.
At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.
Transcript has become an essential component of any strong video or podcast. In addition to the obvious benefits of making your product more accessible, transcription can have incredible effects on your web page’s SEO. The challenge is how to automatically transcribe video to text for free, without having to manually transcribe the video. In this post, we’ll show you how you can have your video automatically transcribed in just minutes so that you can focus on promoting your content.
Why You Should Automatically Transcribe Videos
Search engines like Google or Yahoo don’t rank audio spoken during an actual video; providing a transcript allows these search engines to rank your content higher, leading to a larger audience consuming your content.
Furthermore, 80% of users scroll through social media with their audio off. Transcripts allow you to further engage with your audience and capture their elusive attention.
How to Automatically Transcribe Videos For Free
With Milk Video, you can automatically transcribe your video in seconds. Here’s how you do it
Upload Your Video
Once you create your free account on Milk Video, simply upload your video files to the platform.
Video is Automatically Transcribed
Once your upload is complete, the video will automatically create a transcript of your video! All fore free.
The transcript will be ready for your to copy and use for your Youtube videos, blog posts, social media quotes and more.