Category: Promoting Webinars

Learn how to promote your webinar effectively to drive registrations and attendance

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Promoting Webinars Repurposing Webinars

How to Automatically Transcribe Video to Text For Free

Transcript has become an essential component of any strong video or podcast. In addition to the obvious benefits of making your product more accessible, transcription can have incredible effects on your web page’s SEO.  The challenge is how to automatically transcribe video to text for free, without having to manually transcribe the video. In this post, we’ll show you how you can have your video automatically transcribed in just minutes so that you can focus on promoting your content.

Why You Should Automatically Transcribe Videos

Search engines like Google or Yahoo don’t rank audio spoken during an actual video; providing a transcript allows these search engines to rank your content higher, leading to a larger audience consuming your content.

Furthermore, 80% of users scroll through social media with their audio off. Transcripts allow you to further engage with your audience and capture their elusive attention.

How to Automatically Transcribe Videos For Free

With Milk Video, you can automatically transcribe your video in seconds. Here’s how you do it

Upload Your Video

Upload your video to Milk Video to automatically transcribe the text for free.
Upload your video on Milk Video

Once you create your free account on Milk Video, simply upload your video files to the platform.

Video is Automatically Transcribed

Your transcription will be automatically generated, as you can see in this image above, for instant use across your marketing channels.

Once your upload is complete, the video will automatically create a transcript of your video! All fore free.

The transcript will be ready for your to copy and use for your Youtube videos, blog posts, social media quotes and more.

Start transcribing your video now for free.

Categories
Promoting Webinars Repurposing Webinars

How creators are using Milk Video

Milk Video is a web app where marketers can create engaging video highlights from existing recordings – and we have seen companies from all over the globe use the platform in a number of creative ways.

Here’s a quick look at what we’ve seen some top companies do with the power of Milk.

Retool Repurposed a Customer Webinar for Sales Outreach

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Promoting Webinars Repurposing Webinars Running a Webinar

Webinar Checklist: What You Need to Run a Successful Virtual Event

Webinars, webcasts, or virtual events…whatever you want to call them, they are all a lot of work!

In this comprehensive webinar checklist, we look at all the key steps needed to make your life easier in running a successful online event.

Checklist For Pre-Webinar Preparations

  • Planning A Successful Webinar (Preferably 8 weeks prior)
    • Pick a date (mid-week tends to do the best for webinar times)
Best times for webinars, from GotoWebinar’s research.
  • Clarify your target audience (Are you mainly targeting your current clients or prospects?)
  • What stage of the funnel is the webinar content? (eg bottom of the funnel product demonstration).
  • Decide on your webinar goals (eg 50 registrations, 20 attendees, 5 new meetings booked, 2 SQO, 1 Closed Won)
  • Plan who the webinar panelist(s) will be (if needed – adds some complexity)
  • If you haven’t already, decide which webinar platform you want to use (eg Zoom Webinars, Goldcast, On24, Hopin, GotoWebinar, Welcome, Brella)
  • Decide on the length of the webinar (30 minutes to 1 hour is the standard).
  • Confirm the time you want to broadcast. (11am, 1pm or 2pm in your audience’s time zone is a safe bet.)
  • Decide if you will allow time for Q&A or not, and if you do, then prepare questions for the webinar Q&A.


  • Promoting Your Webinar (Preferably 5 weeks prior)
    • Create a landing page to capture registrations. Here are some things to include on your landing page:
      • Spend time thinking about your title
      • Create a short and succinct description of the event
      • (optional) Add a Hashtag. This is more common with one-off Summits.
      • Create a Registration Form. Best practice is to limit the amount of fields so as not to add too much friction to the signup process
      • Write out the speaker details and bios
      • If applicable, add sponsor logos
      • Build a Thank you page, which allows an attendee to add the event to a calendar.
      • Have an automated email go out after registration with the calendar details (some webinar platforms have this as an automatic function, or you can customize your own one).
An example of a clean and crisp promotional image for a webinar
An image used to promote LingoLive’s webinar on Linkedin.
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Promoting Webinars

Top 10 Ways to Successfully Promote Your Webinar

If you are able to promote your webinar successfully, it means that you’ve won half the battle. Promotion is an essential part and there are many ways to achieve it for your company now.

In this article, I have listed the top 10 ways to promote a webinar to help you drive registrations, in the effort to help you drive sales at the bottom of the funnel.

  • Linkedin Events

Social media is the most obvious distribution channel to start promoting your webinar. It’s easy, but to drive registrations a bit of work is required.

The most common channel for promotion in the B2B world is Linkedin, with Facebook, Twitter and Instagram following behind.

Before we speak about tactics for promoting on Linkedin (see #2), we are going to talk about Linkedin’s new feature, Linkedin Events.

Linkedin events allow you to create an event and publicize it through their platform. It’s a pretty simple interface, but there are some aspects to it that make it very powerful. First off, you can invite all of your connections on Linkedin!

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Promoting Webinars

10 Stunning Webinar Promo Images to Inspire Your Next Event

When you start promoting your webinar, one of the main marketing assets you need is a social media image. Promotional webinar visuals can vary from headshots of all your speakers, to simple but clean graphics with the title of the webinar.

In this post, we want to give you some inspiration for your next webinar promotional images by taking some of the best visuals we could find on the web. [Got some you’d like to suggest? Send it to us]

Enjoy!

CREATIVE POP

It’s hard to get 6 speakers onto one webinar visual, but Fishbowl did a great job here. The key elements – Title and Date – stand out really well, versus a classic format that other companies tend to use.

Source of webinar post

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