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Linkedin Video Promoting Webinars

B2B Marketing Strategies For 2021

One of the most important aspects of marketing is showing up where your people are. 

This means keeping on top of the latest trends and including them as part of your strategy. 

To make things slightly more difficult – these trends are always changing in line with new technology and the ever-changing world of what’s popular. 

So much so, it can be difficult to keep up. 

What worked for you a year ago might not work at all if you tried it again today. 

This is why as marketers it is so important to plan your strategy according to what’s popular right now while keeping an eye on what’s upcoming. 

What strategies are working in 2021? 

Event Marketing

We are living in a world that is more digitally focused than ever before. 

It has become trickier than ever to build what feels like genuine human connections, especially when you can’t put a face to a brand. 

It’s no wonder then why event marketing has stood the test of time. It is an opportunity for customers to get to know you and what you have to offer in a more personal way. 

Throughout 2020, virtual event marketing provided itself to be an incredibly useful and enjoyable alternative to in-person events for both marketers and businesses alike. 

When traditional in-person events like conferences, roadshows, and expos were put on hold for the foreseeable – it forced the world to adapt and take these events online. 

And it’s worked really well.

So well in fact that it seems likely virtual event-marketing (or at least a hybrid version) will continue post-pandemic. 

Virtual events are cheaper and easier to put together. Recording the event also means more people can enjoy than ever if they couldn’t make the live event. 

The value of holding virtual events is also in the ability to capture metrics and data which can be analyzed for performance. These are figures that wouldn’t have previously been available and can be used in improving your events going forward.  

Video Marketing

This research by Merit concluded that Millennial B2B decision-makers rate video content as their most preferred channel to research B2B products and services. 

The power of video is demonstrated by its stick-ability. 

It’s been around forever, but more people than ever are using the medium of video for communication. 

During the lockdown period, it has proved to be the easiest (in some ways the only) means of face-to-face communication. 

Video is everywhere and the advancements in technology make it more powerful and accessible than ever. 

People love to digest information in video form rather than reading their way through long blog posts or articles.

Why spend your time searching for the information you need when you could watch a video that tells you everything you need to know in a couple of minutes? 

Things to include in your video marketing strategy are: 

  • Adverts – Get those creative juices flowing with some advertising videos. Not only are adverts informational, they can also be entertaining and memorable to customers. 
  • How-to-videos – This helps B2B customers see how the product they are considering buying will work for them in practice before they buy. It allows you to demonstrate your information in an easy-to-understand format for your business customers. 
  • Video testimonials – using video testimonials made by customers helps to bring a level of trust and credibility to your brand to other potential customers. 
  • Webinar clips – with webinars, you can use the recording and break it down to share the best clips with your audience. This means that while you might not get thousands of people all joining you live at the time; your audience can enjoy and digest the best bits of your webinar in their own time. If you’re interested in learning more about this, it’s what we do here at Milk Video and we’d love to learn from you what you’re looking for. 

Live Chat

It is tempting to think of live chat as just one of those “bots” that pops up at the bottom of the screen asking you if you need any help. 

The truth is – people and businesses love the instant reply they get in solving any questions or complaints they have. 

There is so much more you can do with a live chat feature. 

It will take a little work, but there are some great ways to figure out who to best use your live chat software to convert more visitors into sales. For example, you can install live chat on the most important pages of your website, such as at the cart and checkout section.

Word of Mouth

No matter what year we are in, the power of word of mouth can never be underestimated.

This is especially important when your business is new and you’re trying to build your brand reputation.

It’s important to make sure you show those who recommend you to others how valuable they are to you and how much you appreciate them. You can do this through referral incentive programs and discounts.

Email Marketing

Email marketing is still very much alive and kicking.

Why? Because it works. 93% of B2B marketers use email.

It is important to have an email list for your business as this helps to build relationships with your customers and generate sales.

Following on from this, personalization of your email marketing is key to getting good results from your customers.

47% of email recipients will choose whether or not to open your email based on the subject line.

Something as simple as addressing your customers by their name can make a huge 

difference.

Paid Ads

It’s not a new concept but it is one that still works. Many large enterprises use paid ads alongside content marketing in their strategy.

The benefit of paid ads and pay-per-click campaigns is that you can get your content and brand out there in front of new, targeted audiences all the time.

While SEO will help you, in the long run, to get organic traffic over to your website, it takes time to make it work.

Paid Ads on the other hand can help you bring in new leads quickly while jumping to the top of the queue in the search rankings.

This is a great way to supplement your other forms of marketing.

Podcasts

This ties in well with video marketing.

It allows your audience to digest and consume your information through an audio medium that is easy for them to listen to in their own time.

Podcasts can also help your B2B customers get to know you and develop a deeper connection with your brand. It helps your customers to see you as people rather than just a business.

It doesn’t need to be the best, Spielberg-directed piece. If you have something worth saying, say it.

The best thing about podcasts is that they are relatively cheap to make and free to put up on podcast networks.

Statistics show that there are over 850,000 active podcasts and 30 million podcast episodes – there’s still plenty of space for you.  

In addition to podcasts, you can create audiograms from the recordings. Here’s a tutorial on how to create an audiogram with Milk Video.

LinkedIn

There are over 706 million people and 55 million businesses on LinkedIn with member engagement proving to be stronger than ever.

LinkedIn has been rated the number 1 most trusted social media platform, with 96% of B2B marketers using LinkedIn to distribute content and 80% of B2B marketers choose to put content on LinkedIn rather than other paid advertising.

LinkedIn is a platform for professionals to connect with businesses and other professionals.

It makes sense to include it in your marketing strategy because…it works. Businesses trust the platform and use it to do business.

Since the pandemic hit, LinkedIn also now offers a live streaming feature that allows brands to speak directly with customers.

Putting Customer Experience At The Heart Of Everything

Whatever marketing strategy you use, you need to have the customer in mind throughout the whole process.

Valuing your customer is never going to lose its importance. Even in B2B marketing, you’re still dealing with people on the other end of your campaign.

This is why it is so important to keep up with new trends and keep stock of what’s working and what isn’t to make sure you’re doing the best by your audience.

For example, those businesses that have not transformed the way they work throughout the pandemic have not survived. 

This is the importance of using innovation and creating customer-centric experiences that serve your audience. 

Customer experience is the trend that will never go out of fashion. 

Categories
Promoting Webinars Repurposing Webinars

How to turn longform Zoom videos into evergreen content

In this video, we walk through the ways you can use Milk Video to turn longform Zoom webinars and videos to turn it into evergreen content.

Categories
Promoting Webinars Repurposing Webinars

10 tips for repurposing your webinar

We recently held a webinar where we discussed different ways to repurpose your valuable webinar content.

Here’s some of the quick highlights, with video clips, slides and the full recording below.

How to Followup on Webinars

Turning Webinars into Images

Schedule a meeting to learn more about Milk Video

Slides on 10 ways to repurpose your webinar

Full Recording

  • Original
  • 720p
  • 540p
  • 224p
 
  • Original
  • 720p
  • 540p
  • 224p
 
Categories
Linkedin Video Promoting Webinars

How to add subtitles to a video

Have you ever wondered how to add subtitles to your videos? If so, this article is for you! Keep reading to learn more about captions and how you can use Milk to add subtitles to your videos for free.

What are Subtitles?

If you have ever watched a video that transcribed the words on the bottom as they were spoken, then you have seen subtitles! 

The goal of subtitles is to convey the dialogue in the video via text – so anything said by the narrators or characters is transcribed. Subtitles are commonly used to translate the video footage so that someone can enjoy your content – even if they don’t speak the language.

In other words, the original audio is left unaltered, so that viewers can read the dialogue while still enjoying the soundtrack as intended. 

Other Names for Subtitles

While subtitles are the most common name for what we just described, you may also hear the term closed captions. They are sometimes used interchangeably, but captions take the video experience a text further.

Subtitles focus on translating spoken words, but captions also explain relevant parts of the soundtrack. Captions express emotional changes in the dialogue or relevant, non-vocal audio that adds to the storytelling. This includes descriptions of background noises, and the tone of the phrases, to help provide additional context to the viewer. 

For example, a caption might let a viewer know that a phone is ringing in the background or that the speaker’s tone was angry or sad. These clues allow your customers to understand what’s going on in your video, even without sound!

As you can see, even though captions and subtitles are similar, they are not the same! Subtitles assume that your viewers can hear the audio but need the dialogue to display as text. Captions allow you to provide a detailed description of everything that is happening without hearing the video.

The Importance of Subtitles

So, why are subtitles important? Let’s review three of the most valuable reasons you should add subtitles to your videos: accessibility, engagement, and reach. 

Accessibility

If you are posting video content online, adding subtitles and captions allows you to accommodate those with hearing impairments.

Per the World Health Organization, over 5% of people around the world have a form of disabling hearing loss. These numbers include over 430 million adults and almost 35 million children – which is a huge audience!

Failing to make your videos accessible means that these individuals would not be able to enjoy your content. Adding subtitles and captions is an easy way to be inclusive and ensure that your entire audience has the same great experience. 

Some countries like Spain have legislation that requires some organizations to include subtitles in their media, so learning how to add subtitles to a video is essential to remaining compliant.

Boost Engagement

Another reason that subtitles are valuable is that they help capture the attention of your audience. This is especially important since almost 80% of people watch videos without any sound.

Think about it – if you are in a public place, you are likely still scrolling through social media and browsing videos – but with the sound off! If you come across a video that doesn’t have captions while you are doing this, there is no doubt that you will move right along to the next one.

Simply put, adding captions to a video boost engagement since those viewers who can’t, or are unwilling to, turn on their sound can still enjoy it. 

Not only do consumers prefer to watch videos without any sound, but studies have also shown that subtitles allow them to have a better understanding of the content. 

Individual viewers will have their unique learning styles. Some will learn best by listening, but many need visuals to increase their comprehension of the subject. Regardless of how your viewers prefer to learn, a video with captions will meet all of their preferences!

Connect with a Broader Audience

Embedding subtitles in your videos also allow you to connect with a broader audience. There are so many languages spoken across the world, and the best way to connect with someone is in their native tongue. 

For instance, what if the characters speak in English, but you have customers that prefer Spanish? Adding subtitles lets you translate the video with ease.

Providing subtitles in various languages will help viewers understand your videos, which encourages them to engage with your brand. 

Similarly, captions can boost the SEO performance of your video. SEO metrics look for high-quality content that adds value to viewers, and your subtitles can do just that. 

As a result, a video with captions will secure a better position on a search engine when compared to a similar video that does not include subtitles. Boosting your SEO rankings also helps you have a broader reach since more viewers will find your video from a Google search. 

Adding Captions to Videos Using Milk

Now that you understand the importance of subtitles and captions, let’s answer the question at the top of your mind: how do you embed subtitles in a video?

Adding captions with Milk is about as easy as it gets. All you need to do is follow these basic steps:

  1. Upload any video of your choosing
  2. Highlight the section you would like to clip
  3. Subtitles update automatically!

The only thing you need to worry about is uploading your video, and our programs will automatically transcribe them for you. If you choose, you can opt to have the content edited by professional copywriters to maximize its effectiveness. 

You can add your finishing touches to the content to, so you will end up with the perfect captions and transcriptions!

The best thing to do is to sign up for Milk Video to see how it works for yourself – one of our expert team members can walk you through the process and answer all of your questions too. 

Categories
Promoting Webinars

2021 Webinar Directory

A list of all the webinars going on in every category!

If you have a webinar you want to list, submit it here.

Categories
Linkedin Video Promoting Webinars Repurposing Webinars

The 2021 Ultimate Guide to Video on LinkedIn

In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals. Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.

Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.

According to a 2021 report by Wyzowl:

  • 86% of marketers say video increased traffic to their site
  • 87% say video gives them a good return on their investment
  • 84% of people decided to buy a product or service after watching a video
  • 85% of people would like to see more videos from brands
  • People share videos twice as much as they share textual content
  • Video consumption grew by 67% between 2018 and 2020
  • LinkedIn is the third-largest target for video marketing
Categories
Linkedin Video Promoting Webinars Repurposing Webinars

The Best Video Sizes For Linkedin

All You Need to Know About Video Specs on LinkedIn

If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:

Uploading a video to Linkedin

Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).

Here are some guidelines you need to follow to upload a video successfully:

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
  • Video Length: 3 seconds to 10 minutes
  • Video Max Frames: 60fps.

For more information, visit LinkedIn’s help center.

Video advertisements on Linkedin

If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:

  • Required Dimensions:
    • Landscape Video: 640 x 360 to 1920 x 1080.
    • Square Video: 360 x 360 to 1920 x 1920
    • Vertical Video: 360 x 640 to 1080 x 1920
  • Aspect Ratios:
    • Landscape: 16:9
    • Square: 1:1
    • Vertical: 9:16
  • Maximum File Size: 200MB
  • Video Format: .MP4
  • Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
  • Frame Rate: Less than 30fps

Embedding a Youtube or Vimeo Video on Linkedin

If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:

  • Platforms you can embed from: Vimeo and Youtube
  • Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
  • Length: Embedded videos can be longer than uploaded videos.

For more on how to embed a video, read this article.

At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.

Categories
Promoting Webinars Repurposing Webinars

How to Automatically Transcribe Video to Text For Free

Transcript has become an essential component of any strong video or podcast. In addition to the obvious benefits of making your product more accessible, transcription can have incredible effects on your web page’s SEO.  The challenge is how to automatically transcribe video to text for free, without having to manually transcribe the video. In this post, we’ll show you how you can have your video automatically transcribed in just minutes so that you can focus on promoting your content.

Why You Should Automatically Transcribe Videos

Search engines like Google or Yahoo don’t rank audio spoken during an actual video; providing a transcript allows these search engines to rank your content higher, leading to a larger audience consuming your content.

Furthermore, 80% of users scroll through social media with their audio off. Transcripts allow you to further engage with your audience and capture their elusive attention.

How to Automatically Transcribe Videos For Free

With Milk Video, you can automatically transcribe your video in seconds. Here’s how you do it

Upload Your Video

Upload your video to Milk Video to automatically transcribe the text for free.
Upload your video on Milk Video

Once you create your free account on Milk Video, simply upload your video files to the platform.

Video is Automatically Transcribed

Your transcription will be automatically generated, as you can see in this image above, for instant use across your marketing channels.

Once your upload is complete, the video will automatically create a transcript of your video! All fore free.

The transcript will be ready for your to copy and use for your Youtube videos, blog posts, social media quotes and more.

Start transcribing your video now for free.

Categories
Promoting Webinars Repurposing Webinars

How creators are using Milk Video

Milk Video is a web app where marketers can create engaging video highlights from existing recordings – and we have seen companies from all over the globe use the platform in a number of creative ways.

Here’s a quick look at what we’ve seen some top companies do with the power of Milk.

Retool Repurposed a Customer Webinar for Sales Outreach

Categories
Promoting Webinars Repurposing Webinars Running a Webinar

Webinar Checklist: What You Need to Run a Successful Virtual Event

Webinars, webcasts, or virtual events…whatever you want to call them, they are all a lot of work!

In this comprehensive webinar checklist, we look at all the key steps needed to make your life easier in running a successful online event.

Checklist For Pre-Webinar Preparations

  • Planning A Successful Webinar (Preferably 8 weeks prior)
    • Pick a date (mid-week tends to do the best for webinar times)
Best times for webinars, from GotoWebinar’s research.
  • Clarify your target audience (Are you mainly targeting your current clients or prospects?)
  • What stage of the funnel is the webinar content? (eg bottom of the funnel product demonstration).
  • Decide on your webinar goals (eg 50 registrations, 20 attendees, 5 new meetings booked, 2 SQO, 1 Closed Won)
  • Plan who the webinar panelist(s) will be (if needed – adds some complexity)
  • If you haven’t already, decide which webinar platform you want to use (eg Zoom Webinars, Goldcast, On24, Hopin, GotoWebinar, Welcome, Brella)
  • Decide on the length of the webinar (30 minutes to 1 hour is the standard).
  • Confirm the time you want to broadcast. (11am, 1pm or 2pm in your audience’s time zone is a safe bet.)
  • Decide if you will allow time for Q&A or not, and if you do, then prepare questions for the webinar Q&A.


  • Promoting Your Webinar (Preferably 5 weeks prior)
    • Create a landing page to capture registrations. Here are some things to include on your landing page:
      • Spend time thinking about your title
      • Create a short and succinct description of the event
      • (optional) Add a Hashtag. This is more common with one-off Summits.
      • Create a Registration Form. Best practice is to limit the amount of fields so as not to add too much friction to the signup process
      • Write out the speaker details and bios
      • If applicable, add sponsor logos
      • Build a Thank you page, which allows an attendee to add the event to a calendar.
      • Have an automated email go out after registration with the calendar details (some webinar platforms have this as an automatic function, or you can customize your own one).
An example of a clean and crisp promotional image for a webinar
An image used to promote LingoLive’s webinar on Linkedin.