Linkedin Video

What are LinkedIn video cover stories?

The new LinkedIn video creator story features allow you to share engaging content with your network in a functional way. This guide will review the basics of Linkedin’s video cover stories, how to set one up, and how you can use Milk to help your videos stand out!

The Basics of Linkedin Video Cover Stories

The amount of shared content on LinkedIn increased 50% in 2020 compared to previous years, and they are working to keep users active on their platform. To achieve this goal, they are investing in a new initiative called ‘Creator Mode’ that will incentivize users to share with their followers in ways similar to Facebook and Instagram. 

With this tool, users will be able to share their personal stories and maximize their online presence. For instance, individuals can use the cover story to serve as an introduction when someone visits their LinkedIn profile!

While it is not confirmed, there is speculation that this could lead the platform to offer revenue share programs for users that fall into the top creator category. The launch of Creator Mode is the first step in that direction, though.

This shifts the focus to LinkedIn members that spark engagement and conversations on the site, and these new tools will encourage people to boost their branding and reach. 

What is Linkedin Creator Mode?

So, what exactly is creator mode, and what are the implications for LinkedIn users?

When you turn on ‘Creator Mode’ you can add hashtags to your profile that let viewers know the content you post about. What are your areas of expertise? What topics are you interested in?

You can answer all of these questions by categorizing your profile, which will also help you showcase your strengths. The ‘Activity’ and ‘Featured’ sections of your profile are moved to the top of the page too, so that content becomes the focus for viewers.

Similarly, viewers will be able to ‘Follow’ you instead of requesting you to connect and join your network.

For companies, this means your live broadcasts will be highlighted. It will also allow you to focus on industry profile-building efforts, so you can tailor your page specifically for your audience.

How to Use LinkedIn Video Cover Stories

Are you interested in adding a touch of personalization to your page or sharing a specific message with your network? Adding a cover story is the perfect way to do that! 

When you share your video, an orange ring will display around your photo, notifying your connections that you posted something. A preview of the content will also auto-play in the photo frame, but the audio features are disabled unless you click on it.

The stories will be live on your page for only 24 hours, and you must upload the content from the LinkedIn mobile app. Depending on your preference, you can either record an image or video in real-time or upload one that you have already saved to your mobile device.

Here is how you can set up a LinkedIn creator story:

  1. Log in to your LinkedIn mobile app
  1. Navigate to the home page
  1. Select the stories section on the top and click ‘Add’ 
    1. This button will be attached to your profile photo, so you can also tap this to access it
  1. Select the content you would like to upload or create a new video
    1. You can search through the media saved on your mobile device or choose capture to record a new photo or video
    2. Flip the camera by pressing the camera flip icon, and turn on the flash if necessary
    3. Press and hold the circle to record a video
    4. After you’re done, you can add text, adjust the volume, or include stickers on the video.

Note: The length of cover story videos is limited to 20 seconds

  1. If you’re happy with the preview, click ‘Share Story’ to post the video on your page

As you can see, this process is very similar to adding a story to Instagram, Facebook, and even Snapchat. The idea is to let you temporarily share a relevant video update with your network to keep them engaged and develop your following!

Whether you want to add an introductory piece of content or update your followers with what is happening throughout your day, this tool will let you do that. 

Use Milk to Make Your Video Look Great!

If you want to make your videos look great so that your followers keep coming back for more, you need to use Milk Video. 

For example, our tools will help you automatically add captions so that people can enjoy your content even without the sound. We can even incorporate unique design elements to help your cover story stand out and grab viewers’ attention!

Milk Video is here to help make your introduction video special so prospective employers and your connections on the app.

Linkedin Video Promoting Webinars Repurposing Webinars

The 2021 Ultimate Guide to Video on LinkedIn

In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals. Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.

Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.

According to a 2021 report by Wyzowl:

  • 86% of marketers say video increased traffic to their site
  • 87% say video gives them a good return on their investment
  • 84% of people decided to buy a product or service after watching a video
  • 85% of people would like to see more videos from brands
  • People share videos twice as much as they share textual content
  • Video consumption grew by 67% between 2018 and 2020
  • LinkedIn is the third-largest target for video marketing
Linkedin Video Promoting Webinars Repurposing Webinars

The Best Video Sizes For Linkedin

All You Need to Know About Video Specs on LinkedIn

If you’re thinking about videos on Linkedin as a way to market yourself or your brand, you’re on the right track. A study found that 59% of senior executives prefer to consume content via video in comparison to writing. The number of videos on the platform are rising and we want to make sure you have all you need to create the right videos:

Uploading a video to Linkedin

Uploading a video directly to Linkedin is the best option, rather than posting a Youtube or Vimeo (Linkedin wants to keep you on the site, of course).

Here are some guidelines you need to follow to upload a video successfully:

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Accepted Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG4, .MP4, .MKV, and .WebM.
  • Video Length: 3 seconds to 10 minutes
  • Video Max Frames: 60fps.

For more information, visit LinkedIn’s help center.

Video advertisements on Linkedin

If you’re looking to advertise on Linkedin by creating sponsored video ads, here are all the guidelines you need to know:

  • Required Dimensions:
    • Landscape Video: 640 x 360 to 1920 x 1080.
    • Square Video: 360 x 360 to 1920 x 1920
    • Vertical Video: 360 x 640 to 1080 x 1920
  • Aspect Ratios:
    • Landscape: 16:9
    • Square: 1:1
    • Vertical: 9:16
  • Maximum File Size: 200MB
  • Video Format: .MP4
  • Video Length: Up to 30 minutes, however 15 second ads perform best according to LinkedIn.
  • Frame Rate: Less than 30fps

Embedding a Youtube or Vimeo Video on Linkedin

If you want to share a Youtube or Vimeo video you created, Linkedin allows you to add their links onto the site, however, as we mentioned before it is best practice to upload a video file directly to the social platform for best results. Here are some things you need to keep in mind when embedding a video:

  • Platforms you can embed from: Vimeo and Youtube
  • Copyrights: If Youtube or Vimeo flags your video for copyrights, you may not be able to successfully embed your video.
  • Length: Embedded videos can be longer than uploaded videos.

For more on how to embed a video, read this article.

At Milk Video, we see a lot of customers using our platform to create video content for Linkedin. Long-form videos, and webinars don’t quite capture the attention on a social platform like Linkedin, so the ability to create designed clips with captioning on Milk really helps our customers create great content for their audience.