If you are able to promote your webinar successfully, it means that you’ve won half the battle. Promotion is an essential part and there are many ways to achieve it for your company now.
In this article, I have listed the top 10 ways to promote a webinar to help you drive registrations, in the effort to help you drive sales at the bottom of the funnel.
- Social Media
Social media is the most obvious distribution channel to start promoting your webinar on.
The most common channel for b2b distribution is Linkedin, with Facebook, Twitter and Instagram following behind.
Promoting on social, however, is not just a simple tweet or status update — if you spend the time you can help drive a good portion of registrations for your webinar.
Email’s have proven to be the best method of promoting a webinar and if you have a good database this is a key area to focus.
While social media can help you spread the word across multiple channels, email is better positioned for converting into registrations. This is because you already (hopefully) have a good relationship with your users.
- Blog about your webinar
Blog before and after your event (we talk about the latter in our Ultimate Guide to Repurposing Content).
In the blog post, you can discuss a topic related to the webinar. For example, if your webinar is about Best Tips for Remote Work, you can do a blog post interviewing someone about how they have been managing their day when working from home.
- Teaser/trailer of your webinar
Create a short teaser of your webinar to catch people’s interest. Keep the video under 3 minutes and upload it on social media and your website.
- Press release
If the topic or speaker of your webinar is on-demand, you can get in touch with online industry journalists and arrange a press release.
- Promote on Your Website
Add a call-to-action at the end of every page or blog to promote your upcoming webinar. Look for posts or pages that are relevant to the topic at hand.
If you have a CTA tool like Optinmonster or Drift, you can create pop ups to appear on certain pages and drive your traffic to the webinar.
- Email signatures
Adding the link to your webinar in your email signature is also an effective way of promotion.
You can team up with a big brand or an influencer to make the best of their followers. Make sure your content is catchy and easy for them to publish.
- Guest speaker
Guest speakers attract a following of their own and you can tap into their audience.
- Webinar listing sites
There are plenty of webinar listing sites which allow you to promote your webinar for free after just a few steps of registration.