In this video, we walk through the ways you can use Milk Video to turn longform Zoom webinars and videos to turn it into evergreen content.
We recently held a webinar where we discussed different ways to repurpose your valuable webinar content.
Here’s some of the quick highlights, with video clips, slides and the full recording below.
How to Followup on Webinars
Turning Webinars into Images
The new LinkedIn video creator story features allow you to share engaging content with your network in a functional way. This guide will review the basics of Linkedin’s video cover stories, how to set one up, and how you can use Milk to help your videos stand out!
The Basics of Linkedin Video Cover Stories
The amount of shared content on LinkedIn increased 50% in 2020 compared to previous years, and they are working to keep users active on their platform. To achieve this goal, they are investing in a new initiative called ‘Creator Mode’ that will incentivize users to share with their followers in ways similar to Facebook and Instagram.
With this tool, users will be able to share their personal stories and maximize their online presence. For instance, individuals can use the cover story to serve as an introduction when someone visits their LinkedIn profile!
While it is not confirmed, there is speculation that this could lead the platform to offer revenue share programs for users that fall into the top creator category. The launch of Creator Mode is the first step in that direction, though.
This shifts the focus to LinkedIn members that spark engagement and conversations on the site, and these new tools will encourage people to boost their branding and reach.
What is Linkedin Creator Mode?
So, what exactly is creator mode, and what are the implications for LinkedIn users?
When you turn on ‘Creator Mode’ you can add hashtags to your profile that let viewers know the content you post about. What are your areas of expertise? What topics are you interested in?
You can answer all of these questions by categorizing your profile, which will also help you showcase your strengths. The ‘Activity’ and ‘Featured’ sections of your profile are moved to the top of the page too, so that content becomes the focus for viewers.
Similarly, viewers will be able to ‘Follow’ you instead of requesting you to connect and join your network.
For companies, this means your live broadcasts will be highlighted. It will also allow you to focus on industry profile-building efforts, so you can tailor your page specifically for your audience.
How to Use LinkedIn Video Cover Stories
Are you interested in adding a touch of personalization to your page or sharing a specific message with your network? Adding a cover story is the perfect way to do that!
When you share your video, an orange ring will display around your photo, notifying your connections that you posted something. A preview of the content will also auto-play in the photo frame, but the audio features are disabled unless you click on it.
The stories will be live on your page for only 24 hours, and you must upload the content from the LinkedIn mobile app. Depending on your preference, you can either record an image or video in real-time or upload one that you have already saved to your mobile device.
Here is how you can set up a LinkedIn creator story:
- Log in to your LinkedIn mobile app
- Navigate to the home page
- Select the stories section on the top and click ‘Add’
- This button will be attached to your profile photo, so you can also tap this to access it
- Select the content you would like to upload or create a new video
- You can search through the media saved on your mobile device or choose capture to record a new photo or video
- Flip the camera by pressing the camera flip icon, and turn on the flash if necessary
- Press and hold the circle to record a video
- After you’re done, you can add text, adjust the volume, or include stickers on the video.
Note: The length of cover story videos is limited to 20 seconds
- If you’re happy with the preview, click ‘Share Story’ to post the video on your page
As you can see, this process is very similar to adding a story to Instagram, Facebook, and even Snapchat. The idea is to let you temporarily share a relevant video update with your network to keep them engaged and develop your following!
Whether you want to add an introductory piece of content or update your followers with what is happening throughout your day, this tool will let you do that.
Use Milk to Make Your Video Look Great!
If you want to make your videos look great so that your followers keep coming back for more, you need to use Milk Video.
For example, our tools will help you automatically add captions so that people can enjoy your content even without the sound. We can even incorporate unique design elements to help your cover story stand out and grab viewers’ attention!
Milk Video is here to help make your introduction video special so prospective employers and your connections on the app.
In April, we are going to be hosting a fun session on how to repurpose your videos.
Sign up below:
Take a listen to this Milk Video clip, and if you’re interested in being interviewed, I’m doing 15 minute calls with marketing and sales leaders around the world. No preparation is needed – just hop on a call, and we’ll milk one of the best moments.
Grab a time:
A top tool for engaging prospects and customers, Zoom Webinar enables you to reach a larger audience whilst maintaining high standards of communication. Here’s everything you need to know about this popular offering.
What is a Zoom Webinar?
Zoom webinars allow you to connect live with up to 50,000 people in one go. Putting the presenters and not the presentation front and center, a Zoom webinar allows hosts to connect with their audience in a more personal way.
With an option to have a number of different presenters and a large body of attendees, it is the perfect solution for businesses and leaders looking to reach their audience virtually.
When the global pandemic led to stay-at-home orders and worldwide quarantines, businesses everywhere turned to Zoom to stay connected. There are two main ways to use the tool: a webinar or a meeting. So, what’s the difference?
What is a Zoom Meeting?
A meeting is the most common option for connecting via Zoom. You have likely chosen this route to video chat with family, friends, and even with your colleagues at work.
The goal of a Zoom Meeting is to keep things interactive. Although only one person needs to be the host, everyone can participate and share their videos. It is ideal for small to large groups, and can be used for training sessions, interacting with customers, and even sales meetings.
It is important to note that the entire list of attendees is visible to everyone on a Zoom Meeting.
The host and co-host have special privileges, including the ability to mute or request to unmute all participants. However, everyone else can choose to turn their audio on or off – unless the host turns off that feature.
Additional features include breakout rooms, which allow you to divide the participants into smaller teams to encourage further interaction.
You can host up to 100 participants on a Zoom Meeting with a free license, but you can increase that number to 1,000 with a paid upgrade!
Zoom Webinar vs. Meeting
A Zoom Webinar is managed a bit differently than the meetings described above. This option is designed for larger events ranging from 100 to 10,000 participants, depending on the license.
As you can imagine, having up to 10,000 people share their videos and audio could become a bit chaotic. Zoom Webinar remedies this issue by muting the audio and disallowing video sharing for all attendees.
Instead, only the host, co-host, and designated panelists may share! This option works best for large events, such as company-wide presentations or guest speakers. The difference here is that the focus is on what the panelists have to say, rather than creating a place for participants to discuss and collaborate.
Participants can raise their hands to notify the host that they would like to speak or ask a question. If they choose to do so, the host can unmute their line and invite them to join their audio.
Similarly, the list of viewers is only visible to the host and panelist. This can help protect the privacy of your clients if you are hosting a virtual customer event.
The webinar tool is also built to help the host collect participant data, so you can set up a registration requirement where viewers provide their name and email address. You can use this data to send a follow-up email or a survey! Also, if you enable this option, you can send email reminders out before your event.
Zoom Meetings and Webinars are both great ways to virtually connect, but their purpose is different. Zoom meetings work best for individuals or groups to interact and collaborate, whereas webinars provide a platform for public speakers and presenters to take the stage.
A list of all the webinars going on in every category!
If you have a webinar you want to list, submit it here.
In a sea of social networks, it’s easy to forget that Linkedin is one of the most widely used resources for business professionals. Most people use it to expand their professional network or to look for jobs. But it’s also a powerful tool capable of helping you land better leads, nurture relationships, and position yourself as an expert in your field. One way to take advantage of all this is by using video to market your company on LinkedIn.
Video has exploded in popularity in the last few years. According to Wistia, video is the most popular type of media. Adding video to your posts and using video in your marketing will help you get more traffic and increase conversions.
According to a 2021 report by Wyzowl:
- 86% of marketers say video increased traffic to their site
- 87% say video gives them a good return on their investment
- 84% of people decided to buy a product or service after watching a video
- 85% of people would like to see more videos from brands
- People share videos twice as much as they share textual content
- Video consumption grew by 67% between 2018 and 2020
- LinkedIn is the third-largest target for video marketing
What are webinars?
Popularized in the later end of the 2010’s, webinars (web + seminar) essentially function as live, recorded video presentations in which experts in a given field can relay their knowledge and experience to a wider audience.
Conversations between you and your audience!
Webinars are meant to function as a conversation between those hosting the session, and those serving as audience members. There isn’t supposed to be a barrier between the host and your audience. Despite the fact that webinars can often have a large audience of 50+, these online sessions maintain a sense of interconnectedness not offered by other platforms.
Benefits of Webinars:
- Flexibility: Your webinars can vary in length, opic and purpose allowing you to serve multiple industries and audiences.
- Generating leads: In a recent study, 73% of marketers cited webinars as the most effective means of generating leads within their industry.
- Repurposing Content: You can repurpose your webinar content into shorter form content for social media.
Since February of 2020, the usage of webinars has increased by nearly 40%. Quickly, organizations from a variety of industries turned to webinars to simultaneously advocate for the causes in which they center around, while also ensuring that they maintained active relationships with individuals within the industry more generally.
A few things you should know about webinars:
There are a plethora of webinar platforms on the market, and even more so since the world went virtual in 2020. Here’s a quick snapshot of a few companies in the space.
Webex – Includes interactive white board feature, easy file sharing, and chat functioning.
Zoom – includes closed captioning for paid users, hosts up to 100 users on a given link, gives the host full control over screen sharing and microphone settings, and has features available to share your livestream onto other platforms like Facebook and Instagram.
Goldcast – With Goldcast you get more programming options than other platforms: a customizable main stage, breakout rooms for one-on-ones, roundtable rooms to hop in and out of and the option to customize who accesses what so you can make sure all your attendees are right where they need to be
Livestorm: Allows for interactive polls and surveys to be issued to the audience, has resources on how to host a webinar, and provides analytics regarding your webinar’s performance.
What does a Webinar look like?
Though the format of a webinar is almost entirely malleable to an organization’s need, the typical format consists of a presentation conducted by the hosting company, and followed up by a Q&A style session towards the end of the interview.
We recommend creating a presentation in the form of a pitch deck. This way, your audience has a visual component to follow along with as you speak to your topic.
Challenges of a Webinar
The challenges of a webinar are no different than the technological challenges we face when hosting regular online video calls.
The challenges of a webinar typically include technology interruptions such as poor connection, broken microphones, etc. However, with proper ‘dress rehearsals’ prior to the actual event, these issues can quickly be resolved.
Another challenge with webinar may be keeping your audience engaged. This is where we remind you that webinars are not meant to be a “lecture” type situation. Rather, you as the host are responsible for ensuring that your audience is actively interacting with your topic at hand throughout the presentation.
To resolve this potential challenge, we encourage you to ask live questions to your audience, host polls over your platform, and utilize other online features such as whiteboards, surveys, etc.