Screenshare with captions and company branding
Branded pre-recorded video
Video with multiple screens split into frames
Screenshare with team member at front of video
Speaker in circle visual on top of image
Video with focus on captions
Screenshare with captions and company branding
Branded pre-recorded video
Video with multiple screens split into frames
Screenshare with team member at front of video
Speaker in circle visual on top of image
Video with focus on captions
See how go1’s Enterprise Account Executive is using Milk Video to get the message out.
We recently held an online event where we shared best practices on how to follow up after your webinar and drive sales and growth for your business. Check out the slides, video highlights, full recording and transcript below.
Learn how to to add your company logo on a zoom webinar video. There’s a couple of different ways to do it. We’re going to walk through two ways that is accessible to everybody.
Learn how to resize your long form live videos really quickly and easily. Here’s the scenario: you just finished a wonderful zoom webinar or a customer interview, or some sort of long form video interaction. And you want to be able to resize it. Watch this video above to learn how you can do it!
Hey, y’all Kenta here today. I’m going to teach you how to resize your long form live videos
really quickly and very easily. So here’s the scenario you just finished a wonderful zoom webinar
or a customer interview, or some sort of long form video interaction. And you want to be able to resize it For different applications and distribution channels.
So a couple of different ways you could do this. Of course you could go the traditional route, open up Adobe Premiere and then crop it there, get it to how you like it and put it out there. But I prefer a much faster way to do it And this is a tool that I’ve been really enjoying lately because this is the case.
I create these long form video interviews, podcasts, things like this. And I want to be able to just shape and shift it easily and batch publish it. So I’m going to just walk you through a tool Called Milk Video Milk.Video.
It looks like this. Let me get myself. Out of the way. And this is what they specifically work on, right?
Basically helping you take your webinars, your education long forms and turn them into video highlights.
So when you log in and I have an account here, it takes you to this dashboard and you just have to drop any file in here. Any zoom file. So let’s go ahead and do that. Let’s see, have lots of
zoom recordings here.
Let’s do this one. So you just wait. And it will upload. And what it’ll also do while it’s uploading is it’ll also start to transcribe your project, which is really awesome. This tool specifically helps you edit through your transcriptions, which makes it really easy. So you don’t have to sit there and listen to every little bit. And this is a really helpful way of editing if you’re editing a long form. And if you need to batch things, this one.
I think, Oh yeah, this is a video of me. I was utilizing zoom and connecting with my Fuji ex T3. You can actually see the quality of the video here is way better. And that’s because instead of a webcam
or my built in camera, I’m using now, I used a muralist who she executed, which is a really wonderful camera.
So let’s say I want to take this and I, I want to basically make it shareable on YouTube or LinkedIn
or your blog posts, whatever it is. So I’m going to just highlight the parts that I want to turn into a video.
So I’m going to actually highlight the entire video. It’s pretty short. It’s only 70 seconds. I’m going to go ahead and click see, or I can just hover in the clip section here. And while I, so now it’s created a clip and I just have to go create a video. You can bypass this part and I’m going to show you how to basically size it in different ways.
So as you can see here, it’s already been sized with this canvas around it for horizontal. If you want it to be square, all you have to do is go to the brand and then just change the canvas size so you can use square here. Boom.
And it’s as easy as that, but what if you want to, your Video, sweat fits the entire thing again really easy. I’ll walk you through it. First of all, you’re going to want to crop here and then you’ll want to click square and then yeah.All you have to do is just start to fit your video in. To the section here. So see, you’re starting ready to get it to fit. I’m going to go ahead and make sure it stretches out the entire thing. And then again, crop it.
Where are my edges here? Let’s see. So let’s see what it actually wants it to be. You could actually also just go here to the right and say 500 by 500, actually. That’s the way I should have done it. And then just stretch it out. Okay.
Perfect. Now it’s centered. I liked that. I also liked that it has a little border around it. That’s all great fits my t-shirt here. Okay. So where did the capturing go? Okay. The caption basically is still there. Let’s see. I just have to, there we go. So what was happening was the layers.
You see how the layers I had to make sure the caption layers on top. So that’s it. Actually. Now you have a resize Video that is square. Okay. Okay. What’s up? This is a little bit of an experiment. Perfect. Okay. So let me show you another way.
So if that’s all you wanted to see, that’s how you do it with this tool. It’s really fast. So again, instead of sizing it. Next time you can just go 700 by 700 and that actually does that perfect square for you. But let’s say you wanted to do landscape. What I would do is I think for 10 90 by 10 80, I think maybe that stops at 10 80 by night. Oh, you know what it is? It’s 1920. There you go. But 10 80. Okay.
So this is like a typical and then you can just go to fit here. You can go here and you can actually also make sure that we size it down. Okay. We’re getting there, everybody. Okay, here we go. And let’s change the height. So it’s a little bit more close to the crop. That was the problem.
Here you go. So you can just size it here, just like how you want it, which is really nice. Okay. So let’s say I like that. Now it’s in the center. Maybe bring it down a little bit. I want my text to be in
the center down here. Actually, you know what, and also let’s make the color of the feel a little different.
So let’s I’m going to make it pink and then this is going to be like let’s do it like that color. I’m like a white. Okay. So now when I play it, Hey, what’s up? This is a little bit of an experiment for me. It looks like that. Okay, cool.
So that’s how I would basically use this tool to crop it down, crop it into. Again, just let’s review here. You were going to go over it a brand, and then you have these two canvas options, either a
landscape at the typical 1200, 600 or a square, which is 700 by 700.
And then if you want the actual video itself to fit into the thing all you have to do is mimic it. So I think it was 1200 by 600, yeah, something like that. So that’s how to easily just edit it. And so there’s a lot of custom controls here, so it’s lot as soon as you get used to how everything works,
it’s this user flow is really fast. Okay.
So once you have everything to your liking, you’re just gonna come up here to save and share. It’s going to take about a minute export and they’ll email you when they are ready. So you don’t have to sit around and wait, when they do. I finally have everything Ready to download.
You’re going to come over to the download section here. There’ll be a link and I’ll shoot you straight to that video. And then you can see here all the other projects that I’ve created in the past. So I’ll show you an example of this video I had done right before this, and I can just go download. And then double click Save Video As and that’s it for this video.
All right. So yeah. Good luck and hope. This is helpful. Cheers.
So, you’ve hosted a webinar to connect with your audience and develop your sales funnel – now what? The goal is to turn those webinar attendees into customers, and the best way to do that is to have a solid strategy for email follow-up.
Here are some tips to help you start converting those viewers into paying customers!
There is a good chance that your audience is already inundated with emails in their inbox, so choosing the right subject line is important to help you stand out.
Do your best to personalize the subject line and use a direct tone of voice. This will help catch their attention and appear less like an auto-generated follow-up email.
Try something like this:
Using this type of language will show that there is a real human behind the messaging and encourage them to open up the email. Similarly, it’ll keep your messages from ending up in the spam folder!
Once you’ve chosen the subject line, it’s time to move on to the wording inside of the email. When you connect with people who viewed the webinar, you want to strike while your content is still relevant and fresh in their minds.
Always send them recap materials, bonus resources, and a link to the webinar recording and clips. Remember to keep your emails short and to the point, though. People will simply move on to the next email if they open yours up and see paragraphs of text!
Like with the subject lines, use a direct voice and friendly tone. Thank them for attending your webinar, provide them with the resources you promised, and ask for a response.
Whether you ask for feedback, availability to answer any questions, or to set up a 1-on-1 meeting, the idea is to get them to respond and engage with your brand.
In other words, getting this follow-up message right is essential for moving your prospects through the webinar sales funnel!
Consider using one of these three templates to boost your success rate after your event:
Thanks for attending our webinar yesterday – we hope that you learned something new and found it helpful!
Do you have 15 minutes this Tuesday for a quick call? I’d love to connect with you to discuss how you can implement the ideas we discussed.
P.S. If you want to watch the webinar again, here is a recording: [LINK]
Hope you enjoyed the webinar yesterday.
I am reaching out to see if you’d like to chat about how to put what you learned into action. How does a quick call next week sound?
By the way, if you want to re-watch the webinar, here is the link: [LINK]
Looking forward to talking to you soon!
Thank you for attending our recent webinar!
As promised, here are the follow-up materials we discussed:
If you have any questions or want to dive deeper into the topics we covered, just reply to this email, and we can schedule a 1-on-1 meeting this week.
Thanks again and see you soon!
While it might seem obvious that you need to send a follow-up email to everyone who attended, make sure that you don’t neglect those who registered but couldn’t make the event.
They likely registered because they were interested in learning about the topics that were going to be discussed, don’t write them off just because they didn’t attend! Something could have come up in their schedule, or perhaps they simply forgot.
Sending them a follow-up email reminds them why they were interested in connecting with you in the 1st place, and if you give them enough attention you increase your chances of eventually converting them into a customer.
So, what should your message look like for people that didn’t show up to the webinars?
Start by acknowledging that they didn’t attend and give them a link to a recording so they can watch it on their own time. Consider inviting them to another webinar and offer additional materials that relate to the topic of the meeting. You can even ask for a 1-on-1 meeting at a time that’s convenient for them!
Check out these templates for following up with absentees:
Sorry that we missed you at our webinar yesterday!
No need to worry, though – you can watch the recording anytime here: [LINK]
We’re hosting another webinar on this topic next week, on [DATE & TIME]. This time we will be covering how to [QUICKLY DISCUSS TOPIC].
Let me know if you’re interested in attending, and we will reserve you a spot!
Looking forward to connecting soon.
Thanks for your interest in our webinar – we’re sorry you were unable to attend!
We know life gets busy, so here is a link to the webinar recording that you can watch at your convenience: [LINK]
We are also having another webinar next week on [DATE & TIME] – click here to RSVP. Hope to see you there!
P.S. If you have any questions about the topics discussed, shoot me an email, and we can set up a 1-on-1 meeting to discuss.
Have a great day.
Getting your follow-up strategy right will make a significant difference in your webinar ROI. Hopefully, these templates and ideas give you a place to start. It’s always easier when you can add some level of automation to the process!
With this information, you should be able to increase your webinar registrations and attendance rate. It should also allow you to drive conversations after the fact!
Webinars are a great way to connect with your clients and prospective customers. This guide will teach you the best practices for following up on webinars so that you can improve your email outreach efforts and boost your bottom line!
The Importance of Follow Up
Before we get into the specifics, it’s essential the importance of having an effective follow-up process.
Leads generated through webinars take a lot longer to go through the buying cycle, so it’s important to have consistent outreach to move them along. It’s possible that some of them might never become a customer, but your job is to reach out to them after your webinar to encourage them to interact with your brand and eventually convert into a paying customer.
In other words, webinar follow-up is the best way to book meetings and interact with prospects after an event!
How to Segment your Audience
The first thing you need to do as you prepare your follow-up strategy is to segment your audience. There’s going to be a group of people who attended and another that did not, but it’s valuable to reach out to both of these segments.
However, the messaging and outreach style you use will be different depending on whether they attended the webinar or not! You will also need to identify high-value opportunities within those groups of individuals.
For example, you may have learned that someone who asks a question during your presentation is more likely to set a meeting with you afterward. Prioritize these individuals, And give them more tailored follow-up like a personal phone call!
You can also consider any other information you have about the attendees to determine how likely they are to make a purchase. Focusing on those with higher lead rates can help you improve conversion and make the most out of your marketing dollars.
For lower-priority leads, you can use more passive outreach like emails and periodic messages to monitor their interest levels.
What Methods Should You Use?
There are many ways that you can follow up with someone after a webinar, including email, LinkedIn, and phone calls. There is no right or wrong way to structure this – and having a multi-touch strategy can actually work in your favor.
For those high-priority leads, consider a quality touchpoint like a phone call. This will show them that they matter and allow you to personalize your conversation more effectively.
An email will likely suffice for the individuals that didn’t attend the webinar since that will give you a chance to send them the link to the archived version.
The best practice is to integrate outbound calls with personalized emails and other direct messages!
Choosing the Right Timeline
Reaching out to those who did – and did not – attend your webinar in a timely matter is essential to success. You want to wait at least 24 hours so that it doesn’t appear too automated or pushy, but time is of the essence!
The day after your webinar, you should have a recorded version of the event available to send out as part of your outreach. Remember that these individuals are likely attending many meetings throughout the week, and you don’t want them to forget about the information you gave them.
By following up while the experience is still fresh in their minds, you have a better chance of engaging with them, gathering feedback, and setting a meeting.
Similarly, sometimes people will register for a webinar and then forget to attend. Contacting them the day after the meeting will not only remind them about your brand but will also give them an opportunity to review the content.
Crafting your Message
So, now that you’ve segmented your audience, selected your outreach method, and identified the appropriate timeline, it’s time to craft the messaging!
When you choose the wording for an email follow-up, try to keep the call to action subtle. Blasting the email with ‘buy now’ or ‘sign up today’ will work against you – just because they attended your webinar (or registered) does not mean that there required to make a purchase.
Instead, the tone should be appreciative and helpful. Thank them for their interest in your webinar and give them an opportunity to ask any questions they might have.
Try to personalize the email beyond just the first name. Everyone knows you can use a bot to populate that field, so use your targeting strategies to customize it a bit more. This will resonate with your audience and encourage them to engage.
If you’re still not sure what to write in the follow-up message, simply send them to a landing page that shows key video highlights of the webinar. Milk Video can help you set this up so that you can easily display the most impactful parts of your webinar!
Always include access to the full recording and slides as well – the goal is to give your audience as many resources as possible.
If you’d like to dive more into the best methods for following up on a webinar, sign up to our event.
One of the most important aspects of marketing is showing up where your people are.
This means keeping on top of the latest trends and including them as part of your strategy.
To make things slightly more difficult – these trends are always changing in line with new technology and the ever-changing world of what’s popular.
So much so, it can be difficult to keep up.
What worked for you a year ago might not work at all if you tried it again today.
This is why as marketers it is so important to plan your strategy according to what’s popular right now while keeping an eye on what’s upcoming.
What strategies are working in 2021?
We are living in a world that is more digitally focused than ever before.
It has become trickier than ever to build what feels like genuine human connections, especially when you can’t put a face to a brand.
It’s no wonder then why event marketing has stood the test of time. It is an opportunity for customers to get to know you and what you have to offer in a more personal way.
Throughout 2020, virtual event marketing provided itself to be an incredibly useful and enjoyable alternative to in-person events for both marketers and businesses alike.
When traditional in-person events like conferences, roadshows, and expos were put on hold for the foreseeable – it forced the world to adapt and take these events online.
And it’s worked really well.
So well in fact that it seems likely virtual event-marketing (or at least a hybrid version) will continue post-pandemic.
Virtual events are cheaper and easier to put together. Recording the event also means more people can enjoy than ever if they couldn’t make the live event.
The value of holding virtual events is also in the ability to capture metrics and data which can be analyzed for performance. These are figures that wouldn’t have previously been available and can be used in improving your events going forward.
This research by Merit concluded that Millennial B2B decision-makers rate video content as their most preferred channel to research B2B products and services.
The power of video is demonstrated by its stick-ability.
It’s been around forever, but more people than ever are using the medium of video for communication.
During the lockdown period, it has proved to be the easiest (in some ways the only) means of face-to-face communication.
Video is everywhere and the advancements in technology make it more powerful and accessible than ever.
People love to digest information in video form rather than reading their way through long blog posts or articles.
Why spend your time searching for the information you need when you could watch a video that tells you everything you need to know in a couple of minutes?
Things to include in your video marketing strategy are:
It is tempting to think of live chat as just one of those “bots” that pops up at the bottom of the screen asking you if you need any help.
The truth is – people and businesses love the instant reply they get in solving any questions or complaints they have.
There is so much more you can do with a live chat feature.
It will take a little work, but there are some great ways to figure out who to best use your live chat software to convert more visitors into sales. For example, you can install live chat on the most important pages of your website, such as at the cart and checkout section.
Word of Mouth
No matter what year we are in, the power of word of mouth can never be underestimated.
This is especially important when your business is new and you’re trying to build your brand reputation.
It’s important to make sure you show those who recommend you to others how valuable they are to you and how much you appreciate them. You can do this through referral incentive programs and discounts.
Email marketing is still very much alive and kicking.
Why? Because it works. 93% of B2B marketers use email.
It is important to have an email list for your business as this helps to build relationships with your customers and generate sales.
Following on from this, personalization of your email marketing is key to getting good results from your customers.
47% of email recipients will choose whether or not to open your email based on the subject line.
Something as simple as addressing your customers by their name can make a huge
It’s not a new concept but it is one that still works. Many large enterprises use paid ads alongside content marketing in their strategy.
The benefit of paid ads and pay-per-click campaigns is that you can get your content and brand out there in front of new, targeted audiences all the time.
While SEO will help you, in the long run, to get organic traffic over to your website, it takes time to make it work.
Paid Ads on the other hand can help you bring in new leads quickly while jumping to the top of the queue in the search rankings.
This is a great way to supplement your other forms of marketing.
This ties in well with video marketing.
It allows your audience to digest and consume your information through an audio medium that is easy for them to listen to in their own time.
Podcasts can also help your B2B customers get to know you and develop a deeper connection with your brand. It helps your customers to see you as people rather than just a business.
It doesn’t need to be the best, Spielberg-directed piece. If you have something worth saying, say it.
The best thing about podcasts is that they are relatively cheap to make and free to put up on podcast networks.
Statistics show that there are over 850,000 active podcasts and 30 million podcast episodes – there’s still plenty of space for you.
In addition to podcasts, you can create audiograms from the recordings. Here’s a tutorial on how to create an audiogram with Milk Video.
There are over 706 million people and 55 million businesses on LinkedIn with member engagement proving to be stronger than ever.
LinkedIn has been rated the number 1 most trusted social media platform, with 96% of B2B marketers using LinkedIn to distribute content and 80% of B2B marketers choose to put content on LinkedIn rather than other paid advertising.
LinkedIn is a platform for professionals to connect with businesses and other professionals.
It makes sense to include it in your marketing strategy because…it works. Businesses trust the platform and use it to do business.
Since the pandemic hit, LinkedIn also now offers a live streaming feature that allows brands to speak directly with customers.
Putting Customer Experience At The Heart Of Everything
Whatever marketing strategy you use, you need to have the customer in mind throughout the whole process.
Valuing your customer is never going to lose its importance. Even in B2B marketing, you’re still dealing with people on the other end of your campaign.
This is why it is so important to keep up with new trends and keep stock of what’s working and what isn’t to make sure you’re doing the best by your audience.
For example, those businesses that have not transformed the way they work throughout the pandemic have not survived.
This is the importance of using innovation and creating customer-centric experiences that serve your audience.
Customer experience is the trend that will never go out of fashion.
In this video, we walk through the ways you can use Milk Video to turn longform Zoom webinars and videos to turn it into evergreen content.